Graphic design

Also known as communication design, this field focuses on the creation of the look and feel of (traditionally) print-based materials, such as magazines, book covers, poster ads, packaging materials, although many graphic designers now specialise in design for ‘new’ media, principally the internet. Graphic designers are the wizards of what things should look like – from the typeface, font size and colours that should be used, to the layout and methods of reproduction. More junior graphic designers may have less of a say in the final design decisions, and will be charged with creating the look to a senior designer’s specification. More senior designers will not only get to decide on the design, but will supervise the entire design from concept to publication, working with illustrators, publishers and printers along the way.

The conditions

Graphic designers may either freelance or work in-house as an employee. The freelance route is particularly common in this field, as much of the work is project-based, rather than on-going – for example, designing the overall look of a new magazine or website, and creating a set of templates that more junior in-house production staff can use. In addition to the design work, much of this role (especially if freelancing) involves client meetings, and often working to very tight briefs and deadlines.

The upside: the chance to work on multiple design briefs at the same time.

The downside: this is probably the most popular destination for current art and design graduates today, which means it is becoming increasingly crowded and competitive.