Training and professional development for graduate careers in marketing

Progression up the marketing career ladder may well involve studying for professional qualifications in marketing such as those offered by the Chartered Institute of Marketing (CIM).

Gaining professional marketing qualifications

In order to gain a professional qualification with an accrediting body you will often be asked to apply as an affiliate member. This might involve a fee but will mean you have access to many useful resources such as marketing books and articles, past papers, a monthly magazine and professional careers advice.

Many larger companies will sponsor your studies, pay for your membership to the accredited professional association or offer study leave, and while there’s little public funding available for professional qualifications, trade unions and trusts may be able to help you financially.

If you are new to the world of marketing you might want to learn the basics with an introductory certificate, whereas if you have a CIM-accredited degree you might be able to progress straight to the professional postgraduate diploma. Qualifications in marketing include an introductory certificate, a professional certificate, a professional diploma and a professional postgraduate diploma. Choosing a qualification will depend on your experience and skills.

Training on the job

Learning on the job is also essential to keep up to date with trends in media, technology and the market place. If there aren’t formal training opportunities organised through your workplace you may be able to join networks and professional organisations to keep you fully informed of the latest developments.

• Look for postgraduate study courses on TARGETcourses