The overview

Bird & Bird was founded in 1846. Around the turn of the 20th century it took on its first intellectual property (IP) cases, going on to develop a strong specialism in this sector, which it still retains today. In the latter part of the 20th century it used this expertise to become a technology, media and telecommunications (TMT) specialist.

With its core focus on TMT, Bird & Bird should have flinched when the 90s tech bubble burst. Instead, it swashbuckled its way into broader commercial areas, and into new countries.

Key sectors and practice areas

Today, the firm is number 15 in Legal Week’s ‘UK Top 50’ ranking of law firms and has just broken the £200m revenue barrier. It is still a leader in the IP field, but its continued rise can be attributed to consistent, circumspect investment in other areas. Its caseload is now 60% transaction-based (ie work relating to deals rather than court cases) and it has a growing sports practice and film finance department. The specialist litigation teams also performed well last year, especially those acting on behalf of IP, sports and tech clients.

The IP department has a distinct culture and is even housed in a separate building. Despite being closeted off, it is still this practice that sets Bird & Bird apart from other corporate and finance firms: where else have clients and cases included litigious ex-Chippendales and a certain Crazy Frog?

Across the globe

The firm has a network of 23 offices across 16 countries, with more than two-thirds of its 215 partners based abroad.

Bird & Bird should have flinched when the 90s tech bubble burst. Instead, it swashbuckled its way into broader commercial areas, and into new countries.

It recently launched Indian and Central European practices and forged an alliance with Beijing boutique Xiang Kung Law Firm to increase its dispute resolution capabilities in China. In April 2011 the firm announced it would be opening a new office in Hamburg, Germany, and has also alluded to a future base in the Middle East.

Key clients

Bird & Birds clients have included:

  • Jack Daniels, Nestlé, Mattel, Royal Mail, SEGA, Adobe, Nike.
  • Facebook, Google, Yahoo! PayPal, Amazon, Adobe, lastminute.com.
  • Flybe, Airbus, easyJet.
  • Ericsson, BT, Airwave Solutions, T-Mobile, Nokia, Macrovision Solutions.
  • The International Olympic Committee, UEFA, Lawn Tennis Association, British & Irish Lions, International Cricket Council and, crucially, the British Darts Organisation.
  • Balderton Capital, Cap Gemini, Ceridian, Sanofi-Aventis, Kastos Investments.
  • Andy Murray, Woody Allen.
  • Guy’s & St Thomas’s NHS Foundation Trust.

Awards

  • Who’s Who Legal, 2011 Internet and E-Commerce Firm of the Year.
  • Managing Intellectual Property, Europe Patent Firm of the Year 2011.
  • Included in the fourth edition of the Global Arbitration Review 100.
  • Rated top 3 internationally in the Legal Week Client Satisfaction Report 2010.
  • The Lawyer HR Awards 2011, shortlisted for Most Effective Internal Communication.

Rankings

  • Legal 500 first tier for: outsourcing and procurement; brand management; intellectual property; IT and telecoms; pharmaceuticals and biotechnology; sport.
  • Second tier for: venture capital, media and entertainment, aviation.

Why work here?

  • Comparatively low billable hours target for a City firm.
  • Market-leading intellectual property practice and training.
  • Fun, collegiate culture: the canteen is called The Bird Table.
  • Cool offices with table football tables.

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