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Established in Switzerland in 1856, Credit Suisse, which has headquarters in Zurich, has grown into a global business focusing on three areas: private banking, investment banking and asset management. The three divisions do not work completely separately, but rather liaise with one another to provide services to clients. All these areas generate good returns, resulting in stability in what is currently still a difficult market.
The current structure of the organisation dates from 2006, when Credit Suisse rebranded itself as an integrated, global bank. Its investment banking division is particularly highly regarded in the financial industry, as is its private banking arm, which includes its wealth management services – a key area of strength, especially when working with US clients.
Clients have included WeightWatchers and the Chinese social networking site RenRen.
All divisions provide services to a range of clients, from wealthy individuals to corporations and small and medium sized enterprises (SMEs). Clients have included Coca-Cola Enterprises, Heineken, WeightWatchers, Kraft, the Chinese social networking site RenRen, and Alexander Mamut, potential buyer of Waterstones’ from HMV and former advisor in the Russian government of Boris Yeltsin. The company also generates a lot of publicity through its sponsorship of tennis star Roger Federer
Credit Suisse is also involved in microfinance – providing low-income individuals in emerging and developing countries with access to financial services, such as microloans (small loans, often taken out to support the growth of a business in a developing country, for example, a restaurant owner might seek a microloan to buy a bigger fridge that would enable him to expand).
In addition to the BRICs economies – Brazil, Russia, India and China – Credit Suisse is seeking to expand in countries such as Kazakhstan, Estonia, Vietnam and Tanzania.
Credit Suisse is increasing its involvement in emerging markets. In addition to the BRICs economies – Brazil, Russia, India and China – it is seeking to expand in countries such as Kazakhstan, Estonia, Vietnam and Tanzania. Qatar and China have provided good returns in the field of asset management and investment banking. Closer to home, the bank is very strong in retail and commercial management in its native Switzerland.
Credit Suisse does not reveal much about its graduate salary packages, saying only that they are competitive in the market. A membership survey carried out by the Association of Graduate Recruiters and published in summer 2011 revealed that the median salary on offer from investment banking recruiters was £38,250, which can be taken as an indication of the pay on offer to fresh graduates in the industry.
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