The overview

International Business Machines, more commonly known as IBM (and sometimes as ‘Big Blue’), is a major information technology company which provides IT consultancy and services to businesses across the world.

Based in the US, IBM recently celebrated its 100th birthday; it began life as the Computing-Tabulating-Recording Company in 1911, through the merger of three other companies. In its 100 years of business, IBM has grown into a global giant, generating $106.9bn in turnover for 2011. The company employs over 426,750 staff worldwide, of which around 20,000 are based in the UK.

Five main businesses

IBM is organised into 5 main units:

  • Global business services: provides professional services and application management.
  • Global financing: which specialises in financing and leasing.
  • Global technology services: focuses on IT infrastructure and business process services.
  • Software: produces middleware and operating systems.
  • Systems and technology: the hardware and systems software unit.

It originally focused mainly on commoditised hardware products such as personal computers, printers and hard drives, but in recent years has shifted towards higher-value businesses like software and services. It serves a wide range of sectors including aerospace, banking, defence, education, healthcare, retail and travel, as well as public sector organisations.

Key products and services

  • Business consulting: business analytics, customer relationship management, functional expertise, strategy and transformation.
  • IT services business continuity, end-user services, infrastructure outsourcing, integrated communications, server and security services.
  • Personal computers.
  • Printing products.
  • Self-assessment tool: data mobility, information infrastructure, storage optimisation.
  • Software: CICS, Lotus, Rational, System z software, Tivoli.
  • Storage: disk, hard drives, network attached storage, storage software.
  • Support services: developer support, customer support, technical support.
  • Systems and servers.

A global IT heavyweight

The company is among the largest in its field, which is in itself one of its major strengths; its systems are reportedly used by 70% of companies in the Fortune 500. It also has a diverse product range, which has helped it to remain profitable even amid turbulent times in the IT industry.

IBM has added to its vast size by acquiring more than 100 smaller companies over the past decade, some of the more recent being Ireland-based Cúram Software, software testing company Green Hat and analytics software producer Emptoris.

Other projects

As well as its main businesses, the company has also worked on various other projects over the years, the most striking of which include:

  • Art conservation: It recently installed a wireless environmental sensor system dubbed Low-Power Mote at New York’s Metropolitan Museum of Art. This will monitor, model and control environmental conditions on a real-time basis to help ensure the preservation of delicate artworks.
  • Artificial intelligence: It has developed a number of artificial intelligence systems that have defeated top human opponents in logic and reasoning games, namely Deep Blue, a chess-playing computer which beat world champion Garry Kasparov in 1997, and a supercomputer called Watson which successfully beat two of the best ever players on US game show ‘Jeopardy!’ in February 2011.
  • Space exploration: It provided computing support for the US National Aeronautics and Space Administration’s Mercury project, which sent the first American, Alan Shepard, into space in 1961.
  • Sport: It has been the IT partner for UK tennis tournament Wimbledon for 21 years, providing real-time delivery of match results to websites, on-court scoreboards, BBC TV and other match displays. It recently trialled new player movement software, known as SecondSight, which is capable of measuring players’ speed, stamina and distance.

Growth areas

Its strategy is centred on 4 core areas: growth markets such as Brazil, China and India (where it recently added 3 new regional offices); business analytics and optimisation of data; cloud computing; and its ‘smarter planet’ initiative, which uses intelligent technology to improve business efficiency.

Research and development is also a key growth area for IBM; the company invests around $6m in R&D each year, and is routinely awarded more patents in the USA than any other company, having achieved a record 6,180 in 2011. Some of its latest developments have included a microprocessor that is able to rewire its connections to assimilate new information, in much the same way as a human brain. It is hoped that the technology may eventually be able to learn.

Rankings and awards

  • No. 4 in the 2011 BrandFinance Global 500
  • No. 52 in the 2011 Fortune Global 500
  • No.12 in Fortune magazine’s 2011 list of the world’s most admired companies.
  • No. 14 in the FT Global 500
  • No. 5 in the 2011 Guardian UK300, a survey of the most popular employers among students
  • No. 1 graduate recruiter in the ‘Consulting’ category at 2011 TARGETjobs National Graduate Recruitment Awards
  • Included in the 2011 Times top 50 employers for women
  • No. 19 in The Times Top 100 Graduate Employers 2011
  • Won the 2011 Times Graduate Employer of Choice Award for the IT sector
  • Topped Stonewall’s 2010 workplace equality index

Why work here?

  • Operates in 170 countries worldwide, so there are opportunities for overseas travel.
  • Chance to work with some impressively smart people: its researchers have received six Turing awards (including the first ever female recipient), five Nobel prizes, five US national medals of science and seven US national medals of technology.
  • Flexible working options.
  • Diversity champion for lesbian, gay and bisexual charity Stonewall.

Employer insights are written by independent experts with job candidates in mind, helping you research and understand employers.
Copyright of all material written for Employer insights lies solely with GTI Media.

Recruiting now