The overview

With a presence in more than 170 countries worldwide, and some 19,000 employees in the UK alone, Jaguar Land Rover is one of the world’s best-known car manufacturers. It is owned by Indian automotive giant Tata Motors, and is composed of two iconic British vehicle brands: sports car make Jaguar and four-by-four specialist Land Rover. The two marques were originally independent, but were acquired by Ford Motors and set up as a combined company in 2002; this was subsequently bought by Tata in 2008. Since then, the brands have remained under the same management company, though they effectively operate separately and have their own product lines.

Brands

Jaguar was originally founded in 1922 under the name Swallow Sidecar.

A luxury sports car brand, Jaguar was originally founded in 1922 under the name Swallow Sidecar; the Jaguar name was first introduced in 1935, when the SS Jaguar 2.5-litre saloon was launched. Its vehicles went on to achieve track success and critical acclaim, and its founder William Lyons was knighted in 1956 for services to the British motoring industry. In present times, Jaguar exports nearly 70% of the cars it makes to various countries around the world. Model lines include the XK, XJ and XF families.

Land Rover began life in 1948 as a Rover model, the prototype of which was based on the chassis of a military Jeep. From a single model, it quickly evolved into a well-known marque with a range of different models, many of which were (and still are) used for major adventure and science expeditions. Various military models such as the Land Rover Wolf, the Snatch Land Rover and the ‘Llama’ have also been developed over the years. It is now a luxury brand, and includes the Freelander, Defender, Discovery and Range Rover families.

Aiming sales at high-earning women.

Rankings and awards

  • Ranked 127 in the 2011 Guardian UK300 list of top graduate employers.
  • Included in the 2011 Times top 50 employers for women.
  • Ranked 60 in the 2011-12 Times top 100 graduate employers.
  • Won a gold award in the 2011 Business in the Community corporate responsibility index.
  • Received a Business in the Community environmental leadership ‘big tick’ award in 2011, and a platinum corporate responsibility rating in 2012.
  • Both Jaguar and Land Rover ranked among the top five brands in the JD Power and Associates 2011 Automotive Performance, Execution and Layout (APEAL) study (second and fourth place respectively).
  • Graduates rated its recruitment website the best of any graduate employer in a survey carried out as part of the 2011 TARGETjobs national graduate recruitment awards.
  • Both brands have garnered countless industry awards; in 2010, they won more than 80 international prizes, of which 28 were for the Discovery 4.

Business opportunities

Since being taken over by Tata, the company has experienced a resurgence in profit, which rose from £14.6 million to £1.1 billion in its most recent financial year. This has been attributed primarily to a rise in vehicle sales in the wake of the recession, particularly in emerging markets such as China. Although rising prices for raw materials (not to mention a slowdown in industrial production) are expected to present challenges for the automotive industry in the future, Tata has reaffirmed its commitment to Jaguar Land Rover with the announcement that it will invest £1.5 billion in the business over the coming year.

As part of this expansion, the company has announced plans to open two major new plants in the UK: one in Wolverhampton, which will create 750 jobs, and one in Solihull, which will create more than 1,000 jobs.

Growth market

Tata’s native India has been identified as a key growth area for the company. To take advantage of this, it recently opened a new assembly plant in Pune, and is in talks with its parent company about a collaboration on new engine development. Closer to home, it is upping its efforts to attract more women to the Jaguar brand with a new direct mail campaign, for which it joined forces with British Airways. Jaguar cars have traditionally been targeted at men, so the new move is an attempt to address this and encourage high-earning women to consider the brand.

Other interesting facts

  • The company developed an all-electric edition of its Defender for South African safari parks, to reduce noise and pollution.
  • It is working with the Williams Formula 1 team on a new £700,000 hybrid electric supercar, of which 250 will be produced.
  • It is a partner for the Institution of Mechanical Engineers’ Formula Student motorsport competition for young engineers.
  • It invests more in research and development than any other automaker in the UK, for which it has won awards such as the 2011 Society of Motor Manufacturers and Traders (SMMT) award for automotive innovation.

Why work here?

  • Graduates get the chance to try out vehicles off road or on a race track as part of their induction week.
  • First car manufacturer to get the Business in the Community ‘CommunityMark’ for its work to support communities and attract more young people into engineering.
  • Won award from work-life balance charity Working Families in 2010, in recognition of its flexible working system.

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