Procter & Gamble

Save the planet marketing 'won't change consumer behaviour'

3 May 2012, 09:30

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Save the planet marketing 'won't change consumer behaviour'

3 May 2012, 09:30

Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012, 09:30

Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from that Q&A session, where Pritchard tackles everything from social media ROI to why he'd love to work on the Red Bull brand.

P&G Marc Pritchard: The full WACL speech

22 Mar 2012, 08:31

As an industry, we have the opportunity to make everyday connections with people that others can only dream of. We have the opportunity to create the kind of ideas that transform how people feel about brands and companies; that inspire passionate followers and even create movements.

P&G downshifts emerging-market expansion - BusinessWeek

24 May 2012, 02:26

Wall Street Journal P&G downshifts emerging-market expansion BusinessWeek Procter & Gamble's chief financial officer said Wednesday that the company will not accelerate its expansion as it seeks to resume building its market share and improve its operating results. The world's largest consumer products company -- maker of ... P&G Refocuses on Core Businesses, Reins In Emerging Markets Wall Street Journal P&G to Refocus on Main Markets to Stem Decline in Sales Bloomberg GLOBAL: Procter & Gamble Backtracks On Rapid Growth In Emerging Markets Namnews all 100 news articles »

Should P&G Cut Its 3.5% Dividend? - Forbes

24 May 2012, 15:43

Should P&G Cut Its 3.5% Dividend? Forbes Procter & Gamble's (PG) CEO Bob McDonald took the helm in July 2009 and quickly articulated a strategy that sounds as much Gates Foundation as it does Tide-and-Crest: “to touch and improve lives, now and for generations to come. and more »

P&G's Tide Pods poisoning children - NewsNet5.com

24 May 2012, 17:45

NewsNet5.com P&G's Tide Pods poisoning children NewsNet5.com CINCINNATI - Another PR headache for Cincinnati's Procter and Gamble: the new Tide Pod detergent is poisoning children, according to the American Association of Poison Control Centers. Poison control officials across the country report more than 180 ... Kids mistaking laundry detergent pods for candy WZVN-TV Candy-like dish washing detergent poses risk to children Fox 31 KDVR.com Doctors concerned over detergent pack dangers WHDH-TV WITN all 482 news articles »

P&G Concedes Missteps Abroad - Wall Street Journal

23 May 2012, 20:30

Wall Street Journal P&G Concedes Missteps Abroad Wall Street Journal By PAUL ZIOBRO And EMILY GLAZER Procter & Gamble Co. said it would stop spending money on further expansion in emerging markets until it stabilizes its largest and most profitable businesses, putting on hold a key priority of Chief Executive Bob ... Procter & Gamble knows social media worth the effort Bizjournals.com (blog) all 3 news articles »

Trial of ex-P&G, Goldman board member starts in NY - Las Vegas Sun

24 May 2012, 11:12

Globe and Mail Trial of ex-P&G, Goldman board member starts in NY Las Vegas Sun Gupta, 63, is also a former director of the huge consumer products company Procter & Gamble Co., a pillar of American industry and one of the 30 companies that make up the Dow Jones industrial average. P&G owns many well-known brands including Bounty, ... NY jury hears recording of ex-P&G board member BusinessWeek Witness ties ex-P&G board member to NY fund boss Fox News all 496 news articles »

P&G Tops List Of Most Effective US Advertisers - Forbes

24 May 2012, 20:16

P&G Tops List Of Most Effective US Advertisers Forbes Procter & Gamble tops the list of the most effective US advertisers, according to the 2012 North American Effie Effectiveness Index. IBM and Microsoft come in at No. 2 and No. 3, respectively. “Effectiveness” is defined as success based on a mix of ...