Showcase your skills in applications

Once you’ve matched your skills to a position, it’s time to apply. Forms of application vary greatly across the public sector, so make sure you apply using the preferred format.

You should already know, from your research, how your chosen organisation would like you to apply, so make sure you use the appropriate technique. Application forms tend to be required by central and local government organisations, because they have to prove that their selection methods are fair and unbiased. The health service, armed forces and emergency services usually request an application form too. Most organisations request online applications but you will still come across some paper forms. A CV and covering letter can work wonders when applying to charities and not-for-profit organisations because it gives you a chance to explain your skills.

Show off your skills

So what should you do to make your application catch the recruiter’s eye? ‘A good application is one where the applicant has clearly demonstrated they meet the criteria,’ explains Marina Aldridge, head of resourcing and recruitment at the Audit Commission. ‘Look at the criteria for the job and provide evidence for each one.’ An application form should provide space for you to explain how you fulfil each requirement. With a CV and covering letter, tailor it to the position by spelling out how you have demonstrated each skill.

Competence-based recruitment is becoming more common. Recruiters look for graduates who possess the core skills, such as teamwork, problem solving and communication. Marina offers some advice: ‘When answering a competence question, think about why that particular question has been asked and what the employer may be hoping to learn from your answer. Then make sure your answer is evidence based.’ But don’t go overboard: ‘The most common mistake is the applicant wanting to tell us everything they’ve done or talking about the duties they’ve performed,’ Marina explains. ‘Instead, describe the successes you’ve had or the difference you made.’

Be at the top of the pile

There are often so many applicants for each position that recruiters will look for a quick way to reduce the number. Make sure you avoid the common mistakes so your application doesn’t end up on the reject pile. ‘Pet hates that make me want to consign an application to the bin,’ Marina says, ‘include spelling mistakes and grammatical errors. The worst one is the misuse of apostrophes. Don’t submit an application that has obviously been cut and pasted, and make sure all parts of the application have been completed. Finally, before submitting, it’s a good idea to read the application through.’

Ace your application form

Answer every question fully, with well-structured and specific answers.
Match your skills to the selection criteria and provide evidence.
Keep it personal – say what you did, not what we did.
Check your form – or better yet get someone else to have a look.
Keep a copy so you can look at it before interview.

Craft a champion CV

A good CV should always contain certain elements, though the order and format is up to you. Many recruiters like a brief personal statement outlining your abilities and aspirations. Spell out your qualifications to show you have the right degree. Discuss your work experience – say where you’ve worked and what skills you learned. Describe the skills you’ve picked up through extra-curricular activities. Don’t forget your covering letter – it’s your first chance to make a good impression.

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