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Media sales - area of work

Media sales: area of work

In a graduate media sales job you'll sell adverts into a host of media channels including TV, radio, online, magazines and newspapers.

What it involves

Every advert you see in a newspaper or magazine or on the television or online requires a media sales person to get it there. You could be working for the newspaper, magazine, website or TV channel where the advert will appear, or for a specialist media agency. There are also media sales roles in the events industry, selling sponsorship opportunities or delegate places at conferences. Wherever you work, you’ll need to research the market, keep an eye on the competition, keep your clients happy and know about all the potential advertisers in your sector.

You’ll spend your time:

  • developing your client base
  • building relationships in person and on the phone
  • making and closing sales
  • planning stages of a publication or website to ensure it meets your clients’ varied needs.

What’s required

Working to tight deadlines and ambitious targets is an important aspect of media sales so you’ll need to work well under pressure and thrive in a fast-paced, competitive working environment. Teamwork skills are a must – as well as working closely with other salespeople you will be expected to liaise with colleagues in editorial, design, production and marketing. You’ll have to be an excellent communicator with the confidence to build relationships with clients.

If you’re working on a specialist publication or in a particular industry, you’ll need the technical knowledge to talk to clients on their level. Any degree could be suitable for a career in media sales but, if you want to specialise in a certain area, it will help to have the relevant background. Customer-facing work experience will be helpful, especially where you may have had the chance to perfect your telephone skills, and you might also want to consider getting some experience at a local newspaper or publisher.

Media sales vacancies can be found in a range of newspapers, including The Guardian (online and in Monday’s newspaper), and industry magazines and websites such as Brand Republic and Marketing Week.

Supported by

This describes editorially independent and objective content, written and edited by the GTI content team, with which the organisation would like to be associated and has provided some funding in order to be so. Any external contributors featuring in the article are independent from the supporter organisation and contributions are in line with our non-advertorial policy.

Advertising feature by

This describes content that has been written and edited in close collaboration with the organisation, who has funded the feature; it is advertising. We are committed to upholding our ethical values of transparency and honesty when dealing with students and feel that this is the best way not to deceive consumers of our content. The content will be written by GTI editors, but the organisation will have had input into the messaging, provided knowledge and contributors and approved the content.

In Partnership

This content has been written or sourced by AGCAS, the Association of Graduate Careers Advisory Services, and edited by TARGETjobs as part of a content partnership. AGCAS provides impartial information and guidance resources for higher education student career development and graduate employment professionals.