Telesales: area of work
What it involves
Telesales does what it says on the tin – you’ll be using your expert telephone manner and communication skills to sell services and products over the phone. After a general realisation that cold-calling is rarely successful, there has been a shift towards ‘warm calling’, where the customer has already expressed some interest through a response to an advert, letter or website.
Telesales roles can be found in a range of businesses. It is often a generic term for a sales job that is predominantly telephone-based – it doesn’t mean that you won’t have responsibility or the scope to build and develop relationships with key clients and contacts.
The work may involve:
- working from a company database of contacts
- using the information on-screen
- following a script to sell directly
- arranging visits for qualified sales professionals
- talking to people from all levels of an organisation
- selling a range of products, from security alarms to mobile phones.
You’ll need to have boundless enthusiasm, confidence and energy to talk to dozens of people in a day, as well as the listening skills to effectively recognise the needs of your clients. A degree of persistence and tenacity is also needed to make the most of every call and generate leads that you or others can follow up at a later date.
You’ll be comfortable working to targets and deadlines under pressure, and happy with a salary that is heavily commission-based. Telesales positions can be a useful source of cash during holidays and at the end of your degree, and are valuable if you want to get a career in another area of sales, for example media sales or recruitment. If you’re successful in the role there’s also a chance of promotion to a supervisory position.
Graduate telesales vacancies can be found here on targetjobs.co.uk. You'll also see telesales jobs advertised in your local paper and can apply for them through high street recruitment agencies.