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European Masters in Regional Food Production & Global Marketing

Harper Adams has been involved in the education and training of food industry undergraduates and graduates for many years. Selected by a European consortium of universities to be their UK partner institution Harper Adams offers a PgC in Agricultural Management for the Food Supply Industries to students enrolled on the European Masters in regional Food Production and Global Marketing and spending a proportion of their studies at Harper Adams. This PgC award forms part of the European MSc programme which is awarded and managed by ESA University in Angers, France. Harper Adams is very proud to be part of the European Masters in Regional Food Production Global Marketing course to its portfolio. Based on extensive food industry experience across Europe and current industry contact, this course addresses many of the contemporary issues facing the European food industry. It is designed to meet the requirements of those wishing to join the food industry at management level with accelerated career progression.

Taught in both English and French over two years, this course develops in-depth knowledge of European local and regional food production, its economic and environmental impact and how these foods can be marketed to a global consumer. Students learn how to develop and market food products whose typical features are the result of various factors such as geographical origin, history and the culture of a country or region. Students will acquire scientific and technical knowledge to develop these food products as well as skills to promote and market them. The learning method builds upon close links between the teaching staff of partner universities and the food industry to design a course addressing the challenges of marketing local and regional products on a global scale.

 

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