Commercial Marketing Graduate Program
What type of mark will you make? Your unique talents and perspective can make a vital contribution to innovative products that improve the lives of people everywhere. Career opportunities within Johnson & Johnson companies may provide you with an ideal setting to build your experience; express your passion and touch the world.
Our rotational graduate programme based in our UK pharmaceutical business, Janssen, is designed to enable you to become a commercial leader of our global organisation. We offer 2 one year rotations across different commercial functions. 1 of these rotations will help develop your skills within marketing and the other will give you exposure to a different commercial area vital to our business, such as Communications, Business Intelligence or Government Affairs.
The commercial functions are an integral part of our pharmaceutical business, Janssen. The marketing teams are responsible for ensuring that life changing treatments meet patient needs in disease areas such as Diabetes, HIV, Mental health, Oncology, and Hepatitis. The Marketing department designs and leads the product strategy and is responsible for supporting the teams of Account Managers’ in creating effective campaigns. During the year you spend in marketing, you will be aligned to a specific therapy area and will have responsibility for developing and executing your own brand strategies. This could include product launches and events, digital media and mobile technologies used by our sales force.
During this two year programme you may also have the chance to work towards an externally recognised master’s qualification (CIMA) and become ABPI qualified.
As part of this two year programme you will find yourself moving between different marketing functions on rotations. Our Consumer goods brand marketing teams coordinate and manage all of the marketing activities conducted to promote our consumer brands. These activities include consumer communications, advertisements, promotions, PR activities and digital activity across websites and social media.
You may find yourself working in the Global Strategic Insights team where you will be responsible for providing insights on consumer data, market information and syndicated research as well as managing external data supplier relationships. Your insights will be used to drive marketing strategy and overcome business challenges.
Alternatively you may find yourself in our digital team. Our digital team drive the best in class digital strategies to promote Johnson and Johnson brands. Projects range from website development, search optimization and mobile applications to social media initiatives, YouTube content and e-commerce opportunities. The Digital team plays a key role in influencing marketing strategies and budgets, and work to execute digital media plans across the business.
Whether you are interested in joining our Consumer or Pharma sector, you can feel safe in the knowledge that we will create an ongoing development plan bespoke to your needs. After gaining experience in a variety of commercial departments and upon successful completion of the program you will be well equipped to join our teams, helping to improve patient lives by selling the best products on the market.
Main duties and responsibilities:
- Responsible for the multichannel marketing strategy, tactical development and implementation
- Developing and managing content for the website
- Developing and implementing email campaigns using specific messaging against target segments
- Input into the overall commercial strategy based on insights and customer behaviours
- Responsible for managing projects within limits of time and budget, delivering value to the business
- Input and responsibility for translating health economic cost effective models to the sales force
- Understanding and interpreting business intelligence data to support territory mapping, target customer coverage, regional analysis and potential/penetration analysis.
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