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Neilson Financial Services

Neilson Financial Services UK is a young, fast paced direct-to-consumer life insurance distribution business. It currently sells through two consumer facing brands – British Seniors Insurance Agency and Smart Insurance - and has built a significant customer base since it was founded five years ago by innovating new products, tightly managing acquisition marketing and by leveraging its highly effective in-house call centre operation.

The business has big ambitions in the UK market and is working to grow its existing life insurance brands, whilst also looking at new opportunities such as launching new products, new brands and moving into categories. One of the keys to delivering on this exciting agenda will be the effectiveness of the marketing team and the marketing campaigns that are developed and launched.

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