Pernod Ricard UK

Pernod Ricard UK

Pernod Ricard UK is part of Pernod Ricard, number two in wines and spirits with sales of €9,010m in 2016/2017. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard holds one of the most prestigious brand portfolios in the sector, including 19 brands among the top 100 worldwide. Pernod Ricard UK has identified the following key priority brands in the UK market: Absolut, Jameson, Chivas, The Glenlivet, Plymouth Gin, Monkey 47, Malibu, Perrier-Jouët, Kahlúa, Beefeater, Campo Viejo, Brancott Estate, Olmeca, Havana Club, Martell, Jacob’s Creek, Lamb’s, Ballantine’s, G.H. Mumm, Graffigna and Wyborowa. Pernod Ricard UK is a member of The Portman Group promoting responsible drinking.

At Pernod Ricard UK we believe that the conversation with the customer is the key to success.  With new and significant investment in our field team, our business philosophy inherited from our founder Paul Ricard of “Make a new friend everyday”, truly comes to life.

Through our extensive integrated field sales capability encompassing coverage in the Multiple Grocery, Convenience Retail and On Trade Sectors we aim to optimise our presence and visibility to achieve excellence in the execution of our branded activations.

 
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