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Graduate

Digital Marketing Graduate

Placement summary

PURE Spa & Beauty is the UK's premier spa and beauty provider. We are looking to hire a talented and committed graduate to assist us on a major business growth project which comprises two main elements. Firstly, to devise and implement a new digital marketing strategy, underpinned by improvements to our digital outputs. Secondly, you will work with our developers to improve our mobile app capabilities.

This is a 12 month placement, with a view to a permanent role and will be based in Edinburgh. 

Job description

Project Description

This is a significant project for our business and will see you developing key internal relationships with the Group Sales & Marketing Manager, Group Operations Manager, Sales & Marketing Executive, head office teams, IT Developers in order to progress the project. You will also work with our Spa Managers, Spa management teams. 

Externally, you will work with Key Experience Partners, Affiliate partners, bloggers, PR Companies & journalists throughout your placement.

You will be tasked with delivering success in the following areas:

  • To develop and execute a new digital media strategy in line with company growth strategy
  • To develop our digital and ecommerce websites for the company and PURE beauty Zone
  • To develop mobile applications to support our growth strategy

Placement Objectives

You will bring your recently acquired skills, knowledge and expertise to help us create and implement a new marketing strategy for the business as well as developing a mobile app to improve online and offline sales.

 

Role Description

Reporting to the Group Sales & Marketing Manager, the Digital Media Executive’s role is to deliver an effective digital media strategy to expand the company’s online profile and e-commerce business.  This encompasses SEO, E newsletter and PPC strategies to increase website visitors and conversion rates, increase and manage the company’s social media profile (including Facebook, Twitter, You Tube, Google+, Pinterest, Instagram and LinkedIn), and explore new sales markets over the digital media landscape, to drive both on and offline sales. 

 A key part of this role is to manage the online webshop, developing and executing a strategy for increasing sales and driving acquisition (traffic to the site), conversion (convert to paying customer), and retention (returning customers to webshop).  

The placement will also involve development of a mobile application to support both on and offline sales and further development of the company’s e-commerce site.

 

Qualifications

You will have a degree in a relevant subject: marketing, digital marketing, IT or Journalism.

Alternatively, we are happy to consider applications from candidates with qualifications in psychology and business studies/economics or mathematics.

 

Skills / Experience

Essential Skills

  • Proven interest in digital
  • Adobe Photoshop/graphic design skills
  • Web design skills/html/php
  • Good communicator – written and oral skills
  • Confident personality
  • Driven to achieve results
  • Good judgement and decision making qualities
  • Dependable and approachable

 

Desirable Skills

  • Previous experience of website and mobile app design
  • Ideally 6 months experience in a similar role

 

Benefits

Company benefits

  • Monthly loyalty free treatments
  • Free use of spa facilities (there are some conditions attached such as not during working hours/peak times/where the facilities are not owned by us)
  • 30% staff discount on treatments 
  • 20% friends/family discount plus vip friends discounts
  • Can purchase products at trade price plus small admin fee again subject to certain conditions works out at roughly 35-40% discount on Retail price
  • Bonus scheme
  • Flexible working options

 

Placement benefits

As part of your ScotGrad placement, you will be able to participate in a couple of training courses mainly online, and one classroom based. The courses are themed around environmental management and quality standards and will provide you with knowledge and skills which will enhance your current and future skills.

ScotGrad placements also offer a unique opportunity to connect with a vast network of graduates and ScotGrad alumni. All graduates appointed through the programme are encouraged to make use of the ScotGrad LinkedIn group to communicate with other ScotGrad participants, learn about any professional development opportunities and build up a professional network.

 

Company information

The UK's premier spa and beauty provider

PURE Spa & Beauty’s philosophy is simple — to combine essential spa and beauty treatments for time-starved individuals. Open late throughout the week in urban locations, our expert therapists are there for our clients even after their longest days!

Our team was established by Becky Woodhouse, a chartered accountant with an avid interest in the beauty industry. She dreamed of running her own business and noticed a gap in the market for urban professionals wanting to take care of their health, well-being and beauty essentials.

With 8 locations in Edinburgh, Glasgow, Aberdeen and London, and a further 6 UK locations planned for this year, PURE is building an exciting brand of the future.  PURE also has its own natural beauty product range and has recently launched the PURE Beauty Zone – a curated natural beauty marketplace where amazing natural brands can showcase their products both in the spas and online. 

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