Graduate Sales and Marketing Engineer
My client is a specialist manufacturing business that designs and builds cryogenics systems. The systems either utilise a liquid refrigerant such as liquid nitrogen to lower or maintain an extremely low temperature or alternatively utilise a pulsed tube cooler or Gifford-McMahon refrigerator in what’s called a dry system. Clients of the business are located around the world, occasionally in the UK but mainly in various parts of North America, Asia and Europe (particularly Germany and France). Applications really can be anything that needs to be very cold for scientific study, energy, space, manufacturing or even computing, and the systems can specifically be used for spectroscopy, Mössbauer experiments, beamlines in accelerator physics, UHV vacuum components and scanning probe microscopy. Although cryognenics is a very specific area, the business are acknowledged as one of the global leading specialists in what they do, and are actively developing new products and working with new technologies at forefront of field.
I am now recruiting for a graduate sales and marketing engineer to join their commercial team. The work is mainly technical sales, working with enquiries from businesses across the world. The engineer will be helping clients and prospects select the best products for their technical or scientific problems and where possible to close the sale and make the booking. The sell is very consultative, so understanding what a potential client wants, why they want it, and any considerations for them in what they buy, is very important. Usually, particularly but not only with new clients, any purchase will involve research and advice, as opposed to a quick transactional sale. Being able to understand technical and scientific language is important. Some sales will be with the actual businesses who will be using the products. Other sales will be through local agents (distribution businesses in various countries around the world who sell to end users in their area), but need to be handled in a similar way to an end user. Some will be enquiries from new potential clients, others will be with business who have been buying products or systems for many years, and there is an element of relationship management. Although the prime consideration is accurately getting a client the best system for their need, an element of “selling in” the system, its features and benefits for the client, is very important. Many systems will be sold via tender processes, so being able to write tender proposal documents persuasively yet accurately about technical systems capabilities and selling points is also very necessary.
Although the main focus is sales, a large component of work is classed as marketing. This could include a number of elements but specifically website content and development in put, managing any social media or Youtube marketing of systems, planning, booking and sometimes attending trade shows around the world, exploring possibilities of partnerships with other businesses in the market and creating and maintaining a fortnightly newsletter.
- Handling enquiries and associated research and recommendations in a timely and accurate manner from both end users and agents.
- Using CRM system to update progress on sales enquiries and interesting developments.
- Work with the design engineering team to answer more technically challenging questions about systems and capabilities.
- Completion of tenders including writing associated tender document proposals.
- Following up enquiries and endeavouring to reignite interest if necessary.
- Work with sales director in compiling agent training packs and agent training.
- Sales reporting and forecasting both monthly and additional when required
- After sales support – from order to shipment and after where needed.
- Management of fortnightly newsletter.
- Website content creation and updates.
- Social media and digital marketing activity.
- Organising and booking trade show attendance as well as attending trade shows globally.
- Keeping abreast of the cryogenics marketing including competitor analysis
- 2.1 Bachelor’s or Master’s degree in any scientific or technical subject. A physics or engineering degree course is a plus.
- Minimum twelve month’s work experience. Work experience within sales, marketing or a technical/ design environment is a plus.
- Exposure or knowledge of cryogenics is beneficial but not essential.
- Motivation to succeed and expand business in role.
- Able to influence others whilst remaining accurate, including supporting arguments with facts and benefits to other party.
- High attention to detail and able to write on technical and scientific subjects.
The business offer full training in cryogenics, their systems and products, and the industry, as well as on the job sales training. Career development depends on the person but is something the business takes seriously, supporting and encouraging you to create your own niche as you work upwards. The business will support in terms of courses and external training in order to do this.
Interested? Please click the apply button below to send me your CV and a cover note outlining why you might be the best option for this business and role.