Teach First

Brand Manager Programme

Brand Managers are ambitious, confident and committed students who support our work at universities to raise awareness of Teach First. This exciting and varied opportunity enables you to build on your employability skills by promoting Teach First, driving attendance at our events and, ultimately, increasing applications for our Leadership Development Programme (LDP) and undergraduate opportunities.

As a Brand Manager you’ll use your confidence and connections to be our visible presence at your university. We’ll place you in the midst of brilliant people who will inspire, support and challenge you. You'll develop on a personal and professional level through challenging goals and targets, and by raising awareness of Teach First you’ll also play an invaluable part in our mission to end educational inequality.

It is a paid role, requiring a commitment of four hours per week. In addition to financial reward you’ll gain valuable experience in marketing and event management and expand your own professional networks.

If you are interested in applying for the LDP yourself, becoming a Brand Manager will give you a real head start. The skills and attributes associated with this role are aligned with our selection competencies, and on completion of the Brand Manager Programme you will automatically be eligible to attend an LDP assessment centre (provided you meet the programme’s criteria).

Key requirements

  • Studying at a UK university that we recruit from and have permission to work within the EU.
  • A university student on campus at the time of application and during the year in role.
  • Commitment of an average of four hours a week for two terms (autumn and spring); the hours you work are flexible so you can fit the role around your studies.
  • Compulsory attendance at a two-day residential training event (7 and 8 September or 21 and 22 September) and a mid-point training day in December 2017 or January 2018. Travel and accommodation are provided.


We look for evidence of the following competencies when recruiting Brand Managers:


You will need to show passion for Teach First and our vision, as well as an understanding and enthusiasm for the different opportunities we offer students and graduates. We need candidates with strong connections at their universities through societies, departments and voluntary organisations, who are able to build relationships with a variety of stakeholders.


You will need to be proactive and make decisions on a daily basis individually and as part of a Brand Manager team. You will be expected to strive to achieve above and beyond expectations by taking the lead and initiative to drive campaigns at your university.

Problem solving

Every day you will face new challenges and will have to come up with considered, effective and appropriate solutions in response. While drawing on resources and logic you will need to be innovative in your approach to  promoting Teach First opportunities at your university. You will be expected to suggest creative ideas for engaging campaigns that capture the attention of students on campus.

Humility, respect and empathy

As a Teach First Brand Manager you will be working with a variety of university stakeholders. We look for those that can build relationships quickly, giving value and respect to others to get the best out of them and to leverage support on campus.


Communicating clearly while listening and responding appropriately is very important as a Brand Manager. You will need to adapt your style in different situations and contribute as a great team player. You will be required to communicate with others verbally on a regular basis and will need to be persuasive in your interactions with others to influence their decision making.


Personal development is vital early in your career. You will need to be aware of your performance, your strengths and your weaknesses and will need to be realistic in what and how you can do better.

Planning and organising

You will need to manage your weekly responsibilities and plan and execute your own activities and events. This will mean effectively managing your own hours and duties alongside your academic work.

Remember to mention TARGETjobs when contacting employers!