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The Institute of Direct and Digital Marketing (IDM)

If you’re bright, savvy and looking for a career in marketing, the IDM can give you the knowledge, the experience and the contacts to get a foot in the door to some of the best graduate jobs in the business.

Who are we?

The IDM are a globally-renowned training and membership organisation with a mission to train marketers in the most effective digital and direct marketing techniques that are bringing today’s brands the best results. We help marketers be the best they can be.

We also have a second mission. To create a clear pathway to inspire young people to join the growing direct and digital marketing industry. We want to give the brightest graduates, no matter what their degree subject, everything needed for a head start in the marketing profession.

What does that mean to you?

If you manage to earn a place on one of our free student programmes (and make no mistake, we’re tough to impress), you’ll get the chance to learn from some of marketing’s leading experts. You will also get to work on real-life campaigns for big brands and daily opportunities to meet top industry contacts who have some of the most sought-after graduate vacancies to fill.

What student programmes do we offer?

The IDM Student Competition – set up your student agency, get stuck into a real-life brief from a big name brand and, if you make it through as a finalist, you will be invited to pitch your ideas to the client face to face. This year’s brief is from The Economist and involves working on a campaign to improve female engagement.

The IDM Summer School – a week-long, intensive introduction to the marketing business. You’ll get to work on a live client brief for a top industry brand, visit a London advertising agency, and meet influential contacts – who could be your future employers!

The IDM Creative Data Academy- 30 students are invited to join us for a 3-day workshop to explore graduate career paths in data. Industry experts are on-hand to share their knowledge and provide insight into how big brands use data to create worldwide marketing campaigns.

Graeme Robertson Trust (GRT) – together with the GRT we run programmes for students interested in a creative career. This year we are working with the DMA Awards to launch the DMA Breakthrough Award. Students are invited to work on a creative brief for a major brand and winners will receive a paid internship at an advertising agency as well as a cash prize.

What do our student alumni say about their IDM experience?

“The IDM Creative Data Academy opened my eyes to an area of the industry that previously I didn’t know existed. It became very clear to me that data driven marketing is the future of this industry. I’m forever grateful that the IDM put this course on because I wouldn’t be sat in the place I am now without the help, attention and education that the IDM provided.”

Jack Hawkins, Data Planner, Proximity London.

“The IDM Summer School was a fantastic foot hold for me in both inspiring passion in the industry and presenting me with some amazing employment opportunities that have since come to fruition. It introduced me to some of the best marketing roles in the industry and gets graduates on the networking ladder.”

Dan Bennett, Choice Architect, Ogilvy

“The IDM Student Competition was quite simply an amazing experience. I’ve taken away so much and learned new skills that I now use within my work placement. Working on the campaign was a really great way to gain confidence; it was the first ever time I had pitched to a client - and we won! Everyone was super helpful along the way and I will be keeping in contact to make sure I know how else I can get involved with the IDM!”

Jeevan Shahi, Bournemouth University

Remember to mention TARGETjobs when contacting employers!