Our MSc in Marketing Management provides you with the knowledge and skills required in specialist careers in a variety of marketing roles, enabling you to cope effectively with an increasingly global, dynamic marketplace.
The programme covers marketing ideas, plans, strategies, processes, techniques, communication and all customer-facing functions, plus a range of core concepts from other management functions. One of the main principles of the programme is to deliver a set of concepts from theory and relate them to the practical, real-world ways in which companies interact with different markets.
You will also explore marketing in terms of consumer behaviour and customers: researching who they are, what their perceptions are, what their needs for value are, and how these needs can be satisfied competitively.
A distinctive feature of our MSc is the Entrepreneurship and Innovation module, which will help you build an understanding of how to develop a business plan – a key skill for marketers and future marketing managers.
The programme comprises seven compulsory modules, one optional module and a dissertation.
- Research Methods
- Entrepreneurship and Innovation: A Business Model Approach
- Relationship Marketing
- Accounting and Finance for Business
- Marketing Communications
- Applied Marketing Research
- Consumer Behaviour
- Innovation Management
- Digital Marketing and Social Media
- Introduction to Marketing Analytics
Remember to mention TARGETjobs when contacting employers!