Marketing Management

Programme Overview

Our MSc in Marketing Management provides you with the knowledge and skills required in specialist careers in a variety of marketing roles, enabling you to cope effectively with an increasingly global, dynamic marketplace.

The programme covers marketing ideas, plans, strategies, processes, techniques, communication and all customer-facing functions, plus a range of core concepts from other management functions. One of the main principles of the programme is to deliver a set of concepts from theory and relate them to the practical, real-world ways in which companies interact with different markets.

You will also explore marketing in terms of consumer behaviour and customers: researching who they are, what their perceptions are, what their needs for value are, and how these needs can be satisfied competitively.

A distinctive feature of our MSc is the Entrepreneurship and Innovation module, which will help you build an understanding of how to develop a business plan – a key skill for marketers and future marketing managers.

Programme structure

The programme comprises seven compulsory modules, one optional module and a dissertation.

Compulsory modules:

  • Research Methods
  • Marketing
  • Entrepreneurship and Innovation: A Business Model Approach
  • Relationship Marketing
  • Accounting and Finance for Business
  • Marketing Communications
  • Applied Marketing Research

Optional modules:

  • Consumer Behaviour
  • E-Business
  • Innovation Management
  • Strategy
  • Digital Marketing and Social Media
  • Introduction to Marketing Analytics

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