At some point during the application process, you'll be asked to explain why you want to work for Roland Berger, as opposed to another consultancy. Make sure you've done your research on the firm so that your answer is considered and intelligent. We've got started with some of the basics here - it's up to you to flesh it out.
Know Roland Berger's history
Roland Berger Strategy Consultants (as it was known) was founded in Germany in 1967. It originally focused on marketing consulting as ‘Roland Berger International Marketing Consultants’. However, it now casts its net wider and helps organisations in a range of industries and services, as well as public institutions, with all aspects of business management.
The firm is an independent partnership owned by around 220 partners and has its headquarters in Munich. It has a distinctly European identity, with the majority of its offices based in this region. It is the largest consulting firm to have emerged from Europe, with roughly 2,400 employees working in 34 countries worldwide.
Roland Berger works within a wide variety of industries including automotive, consumer goods and retail, energy and chemicals, financial services, public services and transportation. Within these areas the firm focuses on the following business functions, with which you should familiairse yourself (the Roland Berger website provides a good summary of each):
- corporate finance
- information management
- sales and marketing
- restructuring and corporate performance
Aside from its consultancy services, Roland Berger contributes to research and development. Its website acts as a portal for its research, offered in the form of regular reports, podcasts, and videos. Additionally, the firm produces a number of client magazines under its Think: Act brand, providing analysis of specific industries and consulting topics.