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Consumption, Culture and Marketing

The MA in Consumption, Culture & Marketing is an interdisciplinary masters programme that draws together content and teaching from both marketing and sociology. It is aimed at individuals who want to think intellectually about the world, enjoy being challenged and are curious about business practice. The knowledge and skills gained could help develop a range of professions including policy development, publishing, academia and, of course, marketing and commercial management.

This course looks in-depth at our consumer culture and seeks to understand it and will engage in a number of theoretical areas: branding, marketing, bio-power and neoliberalism. You will explore claims that our contemporary world can be best understood as a consumer society and a brand culture, as well as how marketing and consumerism increasingly define our experiences, social relationships and civic infrastructure. As such we seek to analyse marketing behaviour and consumption practices with a view to better understand how marketing connects with society and culture.

You will join an intellectually stimulating, friendly and supportive research environment and work closely with our expert and experienced academic staff.

+ Distinctive from other marketing programmes in that it combines teaching and research from marketing and sociology.

+ Innovative programme inviting students to critically explore their lived experiences within the consumer society.

+ Flexibility to tailor your studies to suit your specific areas of interest, such as; consumption, markets and culture, marketing communications children and consumption, crime and consumerism, social identities, consumption and difference.

+ Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Entry requirements

UK Upper Second Class Honours degree (2:1) or equivalent 

Relevant professional qualifications and relevant experience in an associated area will be considered.

A successful applicant will usually have the following qualities:

  • Intellectually ambitious and interested in developing readings that are inter-disciplinary and theoretically sophisticated.
  • Self-motivated, intellectual with a love of learning and engaging with complex ideas.

English language requirements:

IELTS 6.5 overall with 6.5 in writing and a minimum of 6.0 in all other subscores. For equivalencies, please see here

If you require Royal Holloway to sponsor your study in the UK, your IELTS must be a UK government-approved Secure English Language Test (SELT).

Course modules

Mandatory modules; Consumers and Brands; Sociology of Consumption; Consumption Research Methods; Dissertation. A range of optional modules are also available.

Assessment methods

Assessment is carried out by a variety of methods including essays, group projects and a dissertation.


Qualification Study mode Start month Fee Fee locale Course duration
MA Full-time £ 7,000 (Whole course) Home/EU 1 Years
MA Full-time £ 15,800 (Whole course) International 1 Years

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