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Manchester Metropolitan University

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Manchester Metropolitan University

Digital Marketing Communications

This course delivers an exceptional mix of new and best practice in contemporary digital and social media communications, along with significant communications and strategic insight into the digital sector. This is gained from access to experienced researchers and practitioners in the area.

This ground-breaking course combines best practice in digital and social media marketing with cutting edge academic thinking and contemporary professional development. The Digital Marketing Communications award is designed for:
- graduates in business and marketing who want to move into a more digital role

- graduates from non-business awards, such as the humanities, technology and sciences, who need to develop as digital channel specialists

Networking, contemporary industry experience and practice are key features as students come into contact with professionals from across their sectors and leading academics from the Business School.

"You will work closely with your teaching team, who all come from practitioner backgrounds, on coursework that is highly practical and applied, ensuring you bring rigour to this constantly changing marketing communications environment. You'll develop qualities that will make you attractive to employers from day one and serve you well for decades to come."
David Edmundson-Bird | Principal Lecturer in Digital Marketing

Entry requirements

MSc: You will have a minimum 2:2 degree, or equivalent, from marketing or business subjects, or from any discipline in the humanities, science or technology.
Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification.

Assessment methods

Assessment is based on the development of mixed coursework portfolios and a final dissertation.


Qualification Study mode Start month Fee Fee locale Course duration
MSc Full-time September 2019 1 Years

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