Business and Marketing
Designed for students wishing to start, or further develop, careers in marketing; explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in marketing including advertising, brand management and loyalty, customer service, public relations and market research.
Entry to the MA/Diploma in Business and Marketing programme requires a 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.
If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English:
- IELTS: 6.0 (with no element below 5.5)
- Pearson PTE: a score of 56 (with no element lower than 51)
- Cambridge English Test – Advanced: 169 (with no element lower than 162)
It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic programme. Such a course is available at Bangor, and full details and an application form may be obtained here.
For information and further detailed guidance on entry requirements for International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages on the International Education Centre section of our website.
Compulsory modules: research methods; marketing strategy; management and organisational behaviour; corporate strategy; human resource management; marketing communications; relationship marketing; management research; finance for managers; dissertation; plus optional modules: business planning; European business; knowledge management; international business; new venture creation.
|Qualification||Study mode||Start month||Fee||Fee locale||Course duration|
|Postgraduate Diploma - PgDip||Full-time||September 2017||30 Weeks|
|MA||Full-time||January 2018||GBP 8,700 (Whole course)||Home/EU||1 Years|
|MA||Full-time||September 2017||GBP 8,700 (Whole course)||Home/EU||1 Years|
|Postgraduate Diploma - PgDip||Full-time||January 2018||30 Weeks|
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