Sector menu

Business and Marketing

Designed for students wishing to start, or further develop, careers in marketing; explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in marketing including advertising, brand management and loyalty, customer service, public relations and market research.

Entry requirements

Entry to the MA/Diploma in Business and Marketing programme requires a 2(ii) undergraduate degree in a relevant subject, e.g. Business, Management, Finance from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.

If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English: 

  • IELTS: 6.0 (with no element below 5.5)
  • Pearson PTE: a score of 56 (with no element lower than 51)
  • Cambridge English Test – Advanced: 169 (with no element lower than 162)

It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic programme. Such a course is available at Bangor, and full details and an application form may be obtained here.

International Students

For information and further detailed guidance on entry requirements for International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages on the International Education Centre section of our website.

Course modules

Compulsory modules: research methods; marketing strategy; management and organisational behaviour; corporate strategy; human resource management; marketing communications; relationship marketing; management research; finance for managers; dissertation; plus optional modules: business planning; European business; knowledge management; international business; new venture creation.


Qualification Study mode Start month Fee Fee locale Course duration
Postgraduate Diploma - PgDip Full-time September 2017 30 Weeks
MA Full-time January 2018 GBP 8,700 (Whole course) Home/EU 1 Years
MA Full-time September 2017 GBP 8,700 (Whole course) Home/EU 1 Years
Postgraduate Diploma - PgDip Full-time January 2018 30 Weeks

Get in touch today and increase your future employability