Business with Consumer Psychology
This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership.
This joint Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business. The programme is delivered by schools which enjoy an international reputation in their field.
The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to the success of businesses.
Today’s successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: What makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?
In the first semester, Business and Consumer Psychology studies will be in equal proportions; however in Semester 2 there will be a greater focus on business, and the dissertation is undertaken in a business-related subject. It is also possible to undertake a Consumer Psychology and Business Masters degree that will involve a dissertation in Consumer Psychology.
Candidates may choose between the MA or MSc routes, which are differentiated by the nature of the dissertation. The MSc dissertation will have a stronger emphasis on empirical research, whilst the MA dissertation will have a stronger emphasis on critical literature review.
Entry to this Business and Consumer Psychology programme requires a 2(ii) undergraduate degree, preferably in a related subject, e.g. business, psychology, marketing, finance, management from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.
If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English:
- IELTS: 6.0 (with no element below 5.5)
- Pearson PTE: a score of 56 (with no element lower than 51)
- Cambridge English Test – Advanced: 169 (with no element lower than 162)
It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic programme. Such a course is available at Bangor, and full details and an application form may be obtained here.
For information and further detailed guidance on entry requirements for International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages on the International Education Centre section of our website.
The MSc and MA degrees in Business with Consumer Psychology are scheduled for a duration of 12 months. Each degree programme consists of two parts.
Is a wholly taught component, contributing 120 credits. All taught modules carry a credit weighting of 15 credits. Part 1 is taught during the two semesters which make up the academic year. Teaching during semester 1 normally runs from late-September to December, with examinations in January. Teaching during Semester 2 normally runs from late-January to early-May, with examinations in May and June.
Consists of a supervised Dissertation of around 10,000 words completed during the summer months, from late May to September. You are expected to submit your Dissertation by September in the calendar year following your initial registration for your postgraduate degree.
- Consumer Psychology:
- Nudges and Behaviour Change:
- Marketing Strategy:
- Management Research:
- Applied Consumer Psychology:
Optional modules (choose 3):
- European Business
- New Venture Creation
- Contemporary Issues in Management
- Finance for Managers
- Enterprise by design
- International Marketing Communication
- Global Brand Management
- International Marketing
|Qualification||Study mode||Start month||Fee||Fee locale||Course duration|
|MA||Full-time||£ 8,700 (Academic year)||Home/EU||1 Years|
|MA||Full-time||£ 14,000 (Academic year)||International||1 Years|
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