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Business with Consumer Psychology

The course is designed for students wishing to start, or further develop, careers in consumer psychology and business; the marriage of both disciplines aids understanding behaviour and specifically consumer behaviour in the world of business.

Entry requirements

Entry to the Business and Consumer Psychology programme requires a 2(ii) undergraduate degree, preferably in a related subject, e.g. business, psychology, marketing, finance, management from a university, or a similar qualification from any other institution. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered.

If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English:

  • IELTS: 6.0 (with no element below 5.5)
  • Pearson PTE: a score of 56 (with no element lower than 51)
  • Cambridge English Test – Advanced: 169 (with no element lower than 162)

It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic programme. Such a course is available at Bangor, and full details and an application form may be obtained here.

International Students

For information and further detailed guidance on entry requirements for International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages on the International Education Centre section of our website.

Course modules

Compulsory modules: consumer psychology; nudges and behaviour change; marketing strategy; management research; applied consumer psychology; plus 3 from: European business; new venture creation; contemporary issues in management finance for managers; enterprise by design; marketing communication; entrepreneurial marketing.


Qualification Study mode Start month Fee Fee locale Course duration
Postgraduate Diploma - PgDip Full-time September 2017 30 Weeks
MSc Full-time September 2017 GBP 8,700 (Whole course) Home/EU 1 Years

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