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Consumer Psychology with Business

This course helps students understand consumer psychology, exploring shopping habits, advertising, internet marketing, urban and suburban shopping areas.

Entry requirements

Entry on to this degree requires a 2(ii) or higher in Psychology or a related degree (for example: Business, Marketing, Consumer Behaviour, Retail Science etc.) However, if you don’t have relevant academic experience but you have an equivalent professional qualification or relevant work experience, you will also be considered. For example if you’ve gained experience working in an advertising agency or have completed the CIM postgraduate Diploma in Marketing, you are likely to be accepted. In general, applicants are judged on their individual merits, where work experience and other factors are also considered. If you’re not certain that you quite meet the minimum requirements or if your experience is relevant, feel free to contact Gareth Harvey, the Course Director.

If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English. IELTS: 6.0 (with no element below 5.5) and TOEFL test scores of no less than 600 are usually acceptable. It may be necessary for applicants falling short of this minimum standard to attend an intensive English Language course before registering for the academic programme. Such a course is available at Bangor, and full details are here

International Students

For information and further detailed guidance on entry requirements for International Students, including the minimum English Language entry requirement, please visit the Entry Requirements by Country pages on the International Education Centre section of our website.

Course modules

Compulsory modules: issues in quantitative and qualitative analysis; consumer science in practice; marketing strategy; organisations and people; proposal (psychological research); consumer and applied psychology; advanced statistics; plus 2 from: knowledge management; new venture creation; marketing communication; entrepreneurial marketing.

Assessment methods

Dissertation.

Qualifications

Qualification Study mode Start month Fee Fee locale Course duration
MA Full-time January 2018 GBP 8,100 (Year 1) Northern Ireland 1 Years
MA Full-time January 2018 GBP 8,100 (Year 1) England 1 Years
MA Full-time January 2018 GBP 8,100 (Year 1) Scotland 1 Years
MA Full-time January 2018 GBP 8,100 (Year 1) Wales 1 Years
Postgraduate Diploma - PgDip Full-time September 2017 30 Weeks
MA Full-time September 2017 1 Years
MSc Full-time September 2017 12 Months
MSc Full-time January 2018 12 Months
Postgraduate Diploma - PgDip Full-time January 2018 30 Weeks

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