Consumer Psychology with Business
This course helps students understand consumer psychology, exploring shopping habits, advertising, internet marketing, urban and suburban shopping areas.
A 2.2 Honours degree in psychology or other related degrees is required. Applicants with backgrounds in business, marketing etc will also be considered. Alternatively, possession of a suitable professional qualification and relevant practical experience may also be accepted. In general, however, applicants are judged on their individual merits and age, work experience and other factors are also considered. If your native language is not English, you must provide satisfactory evidence that you have an adequate knowledge and understanding of written and spoken English. IELTS: 6.0 (with no element below 5.5) and TOEFL test scores of no less than 600 are usually acceptable.
Compulsory modules: issues in quantitative and qualitative analysis; consumer science in practice; marketing strategy; organisations and people; proposal (psychological research); consumer and applied psychology; advanced statistics; plus 2 from: knowledge management; new venture creation; marketing communication; entrepreneurial marketing.
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