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Events Marketing

This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. This course focuses on events marketing, defined as the use of events for marketing purposes. In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product's or brand's marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services. You'll learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You'll start the course by developing a sound understanding of management principles and the events industry; understand the strategic, finance and organisational context in which organisations operate. This will help you come up with events marketing solutions that satisfy the organisation's marketing communication briefs. A number of specialist knowledge areas are covered, including a comprehensive overview of marketing and the migration towards the integrated management of marketing communications. As an academically-driven course, you'll learn to evaluate a range of theories and models for events marketing.

Entry requirements

An Honours degree is normally required at 2:2 or above or substantial industrial experience at senior management level. Applicants are encouraged to provide details of work experience. If English is not your first language you'll need IELTS 6.0 (Academic) or above. 

Course modules

Core modules: research methods; business strategy and finance; event marketing communication; events principles and practice; contemporary events marketing; research methods, dissertation. Optional modules: conference tourism; crisis and disaster management; creative industries in tourism and events; entrepreneurship; fashion retailing; food and drink; mobile communication and mobile marketing; sport tourism; placement.

Assessment methods



For Part-time study, your tuition fees will be charged on a pro-rata basis of the full-time fee.


Qualification Study mode Start month Fee Fee locale Course duration
MSc Full-time September 2017 GBP 14,000 (Whole course) International 1 Years
MSc Full-time September 2017 GBP 7,500 (Whole course) Home/EU 1 Years
MSc Sandwich including industrial placement September 2017 GBP 14,000 (Whole course) International 2 Years
MSc Sandwich including industrial placement September 2017 GBP 7,500 (Whole course) Home/EU 2 Years
MSc Part-time September 2017 GBP 14,000 (Whole course) International 2 Years
MSc Part-time September 2017 GBP 7,500 (Whole course) Home/EU 2 Years

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