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Bournemouth University

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Bournemouth University

Events Marketing

This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. This course focuses on events marketing, defined as the use of events for marketing purposes. In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product's or brand's marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services. You'll learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You'll start the course by developing a sound understanding of management principles and the events industry; understand the strategic, finance and organisational context in which organisations operate. This will help you come up with events marketing solutions that satisfy the organisation's marketing communication briefs. A number of specialist knowledge areas are covered, including a comprehensive overview of marketing and the migration towards the integrated management of marketing communications. As an academically-driven course, you'll learn to evaluate a range of theories and models for events marketing.

Entry requirements

MSc: A Bachelors Honours degree with 2:2 in any subject. If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 5.5 in each component of writing, speaking, listening and reading.

Course modules

Core modules: Contemporary Issues in Events Management; Organisation, Strategy & Finance; Bidding for & Managing International Events; Event Marketing & Digital Communication; Contemporary Events Marketing; Study skills will be taught as a non-assessed unit; Dissertation. Optional modules: Community, Events, Sports and the Third Sector; Carnival & Festivals; Conference Tourism; Fashion Retailing; Crisis & Disaster Management; Entrepreneurship; Global Food & Drink; Sport Tourism; Placement.


For Part-time study, your tuition fees will be charged on a pro-rata basis of the full-time fee.


Qualification Study mode Start month Fee Fee locale Course duration
MSc Full-time £ 7,500 (Whole course) Home/EU 1 2 Years
MSc Full-time £ 1,400 (Whole course) International 1 2 Years
MSc Part-time £ 7,500 (Whole course) Home/EU 2 Years
MSc Full-time September 2019 14,000 (Whole course) International 1 1 Years
MSc Full-time September 2019 7,500 (Whole course) Home/EU 1 1 Years
MSc Part-time January 2020 14,000 (Whole course) International 2 Years
MSc Part-time January 2020 7,500 (Whole course) Home/EU 2 Years
MSc Full-time January 2020 14,000 (Whole course) International 16 Months
MSc Full-time January 2020 7,500 (Whole course) Home/EU 16 Months

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