Bournemouth University

Marketing Management

In a world where your brand sits among millions and where it seems your consumers would rather talk about you than to you, it is vital that marketing practitioners stay ahead of the game. Marketing is arguably at the centre of all business activity. Our newly developed framework incorporates specialist units which explore contemporary issues for today's marketers, and is complemented by broader management units. This will develop your appreciation of the relationship between marketing and the wider sphere of the organisation, and heighten the demand for your insights in the industry. The diverse international culture at the Business School provides a truly global learning experience. Today's emphasis on new media marketing means that most marketers are not solely communicating with a local or even national market. Learning in an environment which brings together staff and students from all over the world will give you the edge in the industry to be a future leader in your area of expertise.

Entry requirements

A Bachelors Honours degree, 2:2 or above or equivalent. If English is not your first language you'll need IELTS 6.0 (Academic) or above.

Course modules

Modules include: managing people; marketing and strategy; leadership essentials; contemporary issues in marketing; business relationships and networks; marketing communications; research project.

Assessment methods

Research project.

Qualifications

Qualification Study mode Start month Fee Fee locale Course duration
MSc Full-time January 2019 14,750 (Whole course) International 16 16 Months
MSc Full-time January 2019 9,500 (Whole course) Home/EU 16 16 Months
MSc Full-time September 2018 14,750 (Whole course) International 12 12 Months
MSc Full-time September 2018 9,500 (Whole course) Home/EU 12 12 Months
MSc Full-time September 2019 14,750 (Whole course) International 12 12 Months
MSc Full-time September 2019 9,500 (Whole course) Home/EU 12 12 Months

Get in touch today and increase your future employability

Top