Retail Management and Marketing
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. Retailing is one of the largest sectors in the world economy. In some countries it is well established with large multinational companies constantly investing in customer-oriented marketing efforts to attract customer spending and loyalty. Marketing is an essential part of retailing. This course deals with the learning and practical application of concepts essential for operating and marketing a retail business, and will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing. You'll learn from research-active, industry-experienced staff who have published innovative research into retail management and marketing issues. You'll develop analytical skills essential for operating and marketing in international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice.
A Bachelors Honours degree, 2.2 or above or equivalent, or relevant comprehensive professional experience at senior management level. If English is not your first language you'll need IELTS 6.0 (Academic) or above.
Business strategy and finance; research methods; retail consumer experience and behaviour; retail marketing and digital communication; retail principles and practice; dissertation. Choose 1 unit from the following options: entrepreneurship; buying and merchandising; fashion retailing; food and drink; food culture and society; mobility and cultural change; mobile communication and mobile marketing; spatial design for retailers and restaurateurs; placement.
For art-time study, tuition fees will be charged on a pro-rata basis of the full-time fee.
|Qualification||Study mode||Start month||Fee||Fee locale||Course duration|
|MSc||Part-time||September 2017||GBP 7,500 (Whole course)||Home/EU||2 Years|
|MSc||Full-time||September 2017||GBP 14,000 (Whole course)||International||1 Years|
|MSc||Full-time||September 2017||GBP 7,500 (Whole course)||Home/EU||1 Years|
|MSc||Sandwich including industrial placement||September 2017||2 Years|
|MSc||Part-time||September 2017||GBP 14,000 (Whole course)||International||2 Years|
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