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Tourism Management and Marketing

This conversion course aims to establish an understanding of the principles of tourism marketing management, providing students with a framework to understand business development and marketing planning. Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication. Students will develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing. The optional placement is intended to foster personal and professional development, and to help students to make a connection between academic learning and the working world. This course is delivered by a team of research-active, internationally recognised experts with a wide range of industry and academic experience. These include, Dr Philip Alford who specialises in the use of emerging digital technologies, Professor Philip Long who focuses on the connection between international films, television and tourism and Professor Dimitrios Buhalis who is known for his work on technology in tourism research, practice, and education and is one of the most cited authors in the world on tourism marketing. This ensures that discussion in lectures and seminars is informed by both cutting edge research and practice.

Entry requirements

An Honours degree is normally required at 2.2 or above, or substantial industrial experience at senior management level. Applicants are encouraged to provide details of relevant work experience. If English is not your first language you'll need IELTS 6.0 (Academic) or above. 

Course modules

Core units: tourism and hospitality principles and practice; business strategy and finance; research methods; marketing for tourism and hospitality; etourism; dissertation. Choose 1 of the following options: aviation, tourism development and climate change; conference tourism; crisis and disaster management; creative industries in tourism and Events; entrepreneurship; food and drink; mobile communication and mobile marketing; sport tourism; wildlife, nature and ecotourism; economics for tourism and hospitality. Optional work placement.

Assessment methods



For part-time study your tuition fees will be charged on a pro-rata basis of the full-time fee.


Qualification Study mode Start month Fee Fee locale Course duration
MSc Full-time September 2017 GBP 7,500 (Year 1) Home/EU 1 Years
MSc Part-time September 2017 GBP 14,000 (Whole course) International 2 Years
MSc Part-time September 2017 GBP 7,500 (Whole course) Home/EU 2 Years
MSc Full-time September 2017 GBP 14,000 (Whole course) International 1 Years

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