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De Montfort University

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De Montfort University

Advertising and Public Relations Management

This is a career entry specialist master's degree for students with no previous qualifications or work experience in marketing or advertising & PR.

This course will equip you with the in-depth knowledge, the specialist skills, the critical understanding and the confidence required for a successful management career in the fast-moving and highly competitive Advertising and Public Relations (PR) professions.

**Design your course**
Tailor the course to your career aspirations by choosing from a range of modules

**Learn about the latest developments in marketing**
Gain the knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications

**Personal and professional development**
You will have the opportunity to develop both personally and professionally, which will help you to succeed in any marketing position, and in a wider lifelong learning framework

Entry requirements

MSc: An Honours degree, or overseas equivalent, in any subject. Applications from mature students with significant business experience will be considered on an individual basis. If English is not your first language, an IELTS score of 6.0 (including a minimum of 5.5 in each component) or equivalent is normally required.

Course modules

Core modules: Marketing theory and practice; managing advertising and communications; marketing research in practice; brand PR; research methods for marketers. Elective modules: Consumer culture and behaviour; creative brand strategy; direct and digital marketing; strategic e-marketing; strategic customer engagement.

Assessment methods

Assessment is through a combination of individual and group work, presentations, essays, reports and exams.

Qualifications

Qualification Study mode Start month Fee Fee locale Course duration
MSc Full-time September 2019 13,600 (Year 1) International 1 1 Years
MSc Full-time September 2019 7,500 (Year 1) Home/EU 1 1 Years
MSc Full-time September 2019 7,500 (Year 1) Scotland 1 Years
MSc Full-time September 2019 7,500 (Year 1) England 1 Years
MSc Part-time September 2019 625 (Module) Northern Ireland 2 Years
MSc Full-time September 2019 7,500 (Year 1) Wales 1 Years
MSc Part-time September 2019 625 (Module) Scotland 2 Years
MSc Full-time September 2019 7,500 (Year 1) Northern Ireland 1 Years
MSc Part-time September 2019 625 (Module) Wales 2 Years
MSc Full-time September 2019 7,500 (Year 1) EU 1 Years
MSc Part-time September 2019 625 (Module) England 2 Years
MSc Part-time September 2019 625 (Module) EU 2 Years

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