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Entrepreneurship (Creative Industries)

At Reading, you can develop your creative practice with a rigorous introduction to business and entrepreneurship.

This innovative programme will take your practical and theoretical skills to a new level and develop a critical understanding of entrepreneurship and management for the fast-evolving creative industries. Whether you wish to set up a business, consider a career change, or advance into a managerial role, this is the course for you.

Henley Business School enjoys a strong reputation for the practical application of business ideas and concepts, underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders, a thread that runs through all of our Masters programmes.

Entry requirements

Applicants should normally have a good honours undergraduate degree in film, theatre, television or media, or a related humanities subject, with significant experience of critical and analytical study. We also consider applications from candidates from other backgrounds.

For the Management and the Arts pathway, we expect applicants to have a good undergraduate degree in any area. Applicants for whom English is not a first language should provide evidence of fluency in English, such as an IELTS or a TOEFL test. For the IELTS test an average score of 7.0, with no elements less than 6.0, is required.

Course modules

Compulsory Modules

  • Intellectual Property: Copyright and Designs - 10 [5 ECTS credits]
  • Study and Research Skills: Sources, Methods, and Practice - 0 [0 ECTS credits]
  • Advances in Entrepreneurial Theory and Practice - 20 [10 ECTS credits]
  • Entrepreneurship Project - 40 [20 ECTS credits]
  • Management in Creative and Cultural Organisations - 20 [10 ECTS credits]
  • Financing for Creative Entrepreneurship - 10 [5 ECTS credits]
  • Entrepreneurial Management for Creative Artists - 20 [10 ECTS credits]

Optional Modules

In addition students must choose optional modules from the list below up to the value of 60 credits.

  • Business Service Design - 20 [10 ECTS credits]
  • International and Comparative Intellectual Property Law - 10 [5 ECTS credits]
  • Intellectual Property Law: Patents and Trademarks - 10 [5 ECTS credits]
  • Internet Law - 10 [5 ECTS credits]
  • International Strategic Management - 20 [10 ECTS credits]
  • Corporate Social Responsibility - 20 [10 ECTS credits]
  • Practice of Entrepreneurship - 20 [10 ECTS credits]
  • Entrepreneurship and Small Business Management - 20 [10 ECTS credits]
  • Digital Marketing - 20 [10 ECTS credits]
  • Principles of Human Resource Management - 20 [10 ECTS credits]

Assessment methods

Our postgraduate masters programmes feature a mix of core and optional modules, allowing you to tailor your degree towards your individual personal development needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This stimulating mix of lectures and interactive tutorials provides you with the opportunity to discuss and explore the subject material in depth with your lecturers and fellow students. You will be introduced to the latest thinking and research findings and be able to challenge some of those that have created it. You will also explore real-world issues and tackle current business challenges, and interact with guest lectures and speakers from industry, giving you the opportunity to test, extend and refine your knowledge and skills.

You will be assessed through a wide variety of teaching methods which vary depending on your chosen Masters programme. These include online materials and multimedia content, guest lectures, individual and group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.

On average examinations form around 70% of the assessed work with the remaining 30% coming from coursework, including a written dissertation or project depending on your chosen programme. The exam period falls between April and June in the summer term, with students taking an average of 5 or 6 exams. Graduation normally takes place in December.

Sponsorship information

Alumni of the University of Reading who undertake their next level of study at Henley Business School will receive a tuition fee discount of £1000.

Loans of up to £10,000 are available to eligible students studying for postgraduate masters courses from the 2016-2017 Academic year. In general, students need to be domiciled in England.  EU students, and individuals falling within certain specified categories, may also be eligible.


Qualification Study mode Fee status Fee Study period Duration
MSc Full-time Home/EU £ 12,500 Whole course 12 months
MSc Full-time International £ 19,800 Whole course 12 months

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