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This course is designed for individuals who wish to pursue a career as an entrepreneur, whether that be starting a new organisation or developing entrepreneurial projects within existing organisations.  It will equip you with specialist and in-depth understanding of entrepreneurship together with practical skills. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of academics within the School of Management.

On graduating you will have a critical understanding of entrepreneurship research, an appreciation of the impact of entrepreneurship and the processes and practices at every level. Your studies will cover business opportunities, ideas and planning; strategic and organisational models behind new venture innovation and strategic renewal; finance and marketing looking at both small and large organisations.

Our course is enriched with the knowledge and expertise shared by our visiting speakers which include entrepreneurs running successful and in some cases, highly innovative business.  

As a student of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.  

  • Excellent position to be a successful business owner or manager by gaining a deep understanding entrepreneurship, coupled with a practical set of skills and the beginning of an effective business network.
  • Scholarship Opportunity Santander are funding a scholarship for an MSc Entrepreneurship see here for details.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as; arts marketing, e-business, people and technology and business to business marketing.
  • Outstanding research; Royal Holloway sits in the top 25% of UK universities for research which is rated as ‘world-leading’ and ‘internationally excellent’.  
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.
  • Inspiring international community; 60% of our Management students come from overseas and the 8,500 students at Royal Holloway are from 130 countries.

Entry requirements

UK Upper Second Class Honours degree (2:1) or equivalent.

Relevant professional qualifications and relevant experience in an associated area will be considered.  

This course is appropriate for:

students from a management background or from other disciplines – the arts and social sciences (e.g. psychology, sociology and economics), as well as science and engineering.
mature students with a good first degree and work experience.
those who have studied alternative disciplines to management or business should take the ‘Foundations of Modern Management’ unit during Induction Week to obtain the background knowledge required for this course.

A successful candidate will usually:

  • be a self-starter, enterprising, and show initiative
  • have a strong interest in the field of entrepreneurship
  • have good written, verbal and presentation skills
  • be able to set and meet targets
  • be competent and professional in nature
  • be able to work well both independently and with other

English language requirements:

IELTS 6.5 overall with 6.5 in writing and a minimum of 6.0 in all other subscores. For equivalencies, please see here.

If you require Royal Holloway to sponsor your study in the UK, your IELTS must be a UK government-approved Secure English Language Test (SELT).

Course modules

Pre-course preparation

  • Foundations of Modern Management

This module, taught during your induction week, will introduce you to the key elements of organisational management for commercial successs. Through analysis of historical roots, you will develop an understanding of the current practices for managing customers, shareholders, and employees, and discuss how numbers and technology influence management decision-making.

Core modules

  • Business Opportunities, Ideas and Planning

This module will introduce you to the basic theories and practices related to business planning and the entrepreneurial start-up process. You will look at the discovery of business opportunities, the development and assessment of business ideas, the formation of founding teams, and how to preparare a business plan.

  • Corporate Entrepreneurship

In this module you will take a critical look at corporate entrepreneurship, exploring the strategic and organisational models behind new venturing, innovation and strategic renewal. You will develop an understanding of both large and small company perspectives in the management of new business opportunities. You will look at the importance of internal and external technology sources, as well as the development of complementing activities through the emergence of various forms of external relationships.

  • Introduction to Entrepreneurship

This module will develop your awareness and understanding of various aspects of entrepreneurs and entrepreneurial ventures with reference to both theoretical underpinnings and applied and public policy measures. You will look at economic approaches to entrepreneurship, sociological and psychological approaches, habitual entrepreneurs, family firms, barriers to enterprise, growth, and performance.

  • Entrepreneurial Finance

In this module you will develop an understanding of applied finance with appropriate theoretical underpinnings. You will look at entrepreneurial value creation, financial statements and value techniques, sources of financing, and Government initiatives designed to to assist Small and Medium Sized Enterprises (SMEs).

  • Entrepreneurial Marketing

This module will provide you with an introduction to the key topics in marketing, focussing on how small and entrepreneurial organisations with limited resources market and promote themselves. You will develop an understanding of selling and negotiating, market analysis and customer segmentation, consumer behaviour, creativity and innovation, leveraging limited marketing resources, customer relationship management and brand building

  • Dissertation Preparation and Research Methods

This module will help you to prepare for your dissertation with useful theoretical and practical lessons in research methods. You will develop your analytical and technical research skills, reflecting critically upon the theoretical and philosophical assumptions of the underlying research methodologies. You will develop an undertanding of the ethical considerations when conducting research, and will learn how to write a structured research proposal that will form the basis of your dissertation.

  • Dissertation

The dissertation provides you with an opportunity to learn and practise researching and writing skills for your future career. You will apply the analytical and problem-solving techniques you have acquired throughout your studies to explore a specialist interest in greater depth. You will critically evaluate academic literature, collect data systematically, organise your findings, and present your research results in a clear and logical and manner. To help, your research proposal will be read by the programme director, who will select an appropriate member of staff to act as your dissertation supervisor. Your final submission will be between 12,000 and 15,000 words in length.

Optional modules

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Technology Management

In this module you will develop an understanding of technology and its contribution to competitive success through product and process change in order to create effective managers for the modern business environment. You will explore the need for a multidisciplinary approach, with insights from the disciplines of economics, production operations, and strategic management.

  • E-Business

In this module you will develop an understanding of the strategies, business models, and business operations that are being shaped by digital technologies. You will apply e-business concepts and theories to real-life business scenarios and gain an advanced understanding of the strategic importance of information technologies. You will critically analyse how IT, an in particular the internet, has transformed traditional businesses and enabled new business models.

  • Enterprise Systems Management

In this module you will develop an understanding of the concepts, theories and principles of enterprise systems. You will look at the role of enterprise systems in digital corporations, in particular their usage within functional areas such as accounting, marketing and operations. You will develop skills the necessary to design, implement and evaluate enterprise systems and become familiar with SAP, one of the the leading large-scale application software packages. You will also examine project management methods to develop, implement and manage enterprise systems.

  • Service Marketing

In this module you will develop an understanding of how the role of service marketing is changing in society, and the changing factors that influence marketing decision-making for organisations. You will look at the differences between services and goods, the key elements of service marketing, the service delivery process, and implementing and managing profitable service strategies.

  • Arts Marketing

This module will introduce you to the basic marketing theories and practices necessary for the successful running of art galleries. You will look at how art is consumed, its consumers, and how arts organisations operate across the private, public, and voluntary sectors. You will consider the particularities of ‘marketing for the arts’, such as audience development, corporate sponsorship, and philanthropy, and how they are addressed alongside conventional marketing concerns, such as segmentation, targeting, positioning, branding, intermediation, and promotions. You will also examine financial investment vehicles for theatre, film, and fine art, and the role of institutional critique by contemporary artists.

  • Sports Marketing

In this module you will develop an understanding of the unique application of marketing principles and processes to the sports industry. You will consider sport as both a product, looking at the applications of marketing theories and principles to promote sports and sport related products, and sport as a medium, considering how sport can be used as a vehicle to promote a product or service.

  • Marketing Communications

In this module you will examine the principal means of marketing communications – advertising, promotion, public relations, direct marketing and sales teams. You will develop an understanding of the contemporary media environment and how this impacts on marketers’ efforts to communicate with stakeholders. You will examine how communications must be tailored to the market segment, and look at the impact of communication cultures, particularly overseas, on market entry.

  • Consumption, Markets and Culture

In this module you will develop an understanding of the broader socio-cultural issues relevant to marketing practice in the 21st Century. You will look at the interactions that occur between the market, consumers and the marketplace, focussing on how particular manifestations of culture are constituted, maintained and transformed by broader forces such as cultural narratives, myths, ideologies and grounded in specific socioe-conomic circumstances and marketplace systems. You will engage with complex theoretical concepts including consumer culture theory, symbolic consumption and the production of culture.

  • Creative Accounting and Impression Management

In this module you will develop an understanding of the contemporary issues regarding the theory and practice of communication in accounting. You will look at the nature of the international reporting environment, examining the roles, needs and characteristics of lay and expert readers of financial reports. You will consider how impressions are created through the use of graphs, narratives and pictures, and the role of experimental research. You will also explore rhetorical, literary and cultural theory perspectives in the critical study of financial reporting documents, and will examine case studies on a variety of international reporting practices.

  • Sustainability Accounting

In this module you will develop an undersanding of the contemporary issues in the theory and practice of sustainability accounting and accountability. You will explore the philosophical underpinnings of corporate social responsibility and sustainability accounting, and examine the roles of stakeholder engagement and dialogue, including the motivations for social and environmental reporting. You will also consider the applicability of sustainability reporting to Non-Governmental Organisations (NGOs), full impact accounting and the role of silent and shadow accounts in sustainability. 

Assessment methods

Assessment is carried out by a variety of methods. In the classroom, you will engage in a number of activities, simulations, case-study discussions and presentations where you will receive instant feedback from you lecturers.

Formal assessments include coursework in the form of individual or group assignments, but also presentations, posters, or digital media content creation depending on the course. Examinations are towards the May exam period and in-class test could take place during the last weeks of each course.

After the teaching term, students will be allocated a supervisor that will guide them through an Independent Business Research Project. The year-in-business students will be allocated a mentor that will follow their progress and work, assisting them in keeping a log and writing a similar final project. This final project gives an opportunity to test learn concepts and ideas in practice in a real business context via research and analysis. 


Qualification Study mode Start month Fee Fee locale Course duration
MSc Full-time £ 10,050 (Whole course) Home/EU 1 Years
MSc Full-time £ 17,000 (Whole course) International 1 Years

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