Royal Holloway, University of London

Managing Digital Innovation

Managing Digital Innovation MSc is an exciting new course at Royal Holloway for 2017.  It is aimed at recent graduates, from any discipline, seeking to boost their employability in a digital economy, as well as professionals wanting to update their workplace knowledge and skills. The course focuses on the knowledge and skills required to manage digital technologies in the development and delivery of business innovations.  It will equip you with an in-depth understanding of how to integrate digital technologies such as mobile computing, enterprise systems, social media, and data analytics tools to innovate business practices.  A key feature of the programme is the development of practical knowledge through industry connections and business case studies whilst providing a strong theoretical base on business management in the digital era.

On graduating you will have skills in current digital business practices, models, challenges, and developments in global enterprise management; an in-depth understanding of the key strategic and social issues associated with digital business enterprise, operations, development and implementation; and be adept at using methodologies in analysing and formulating effective solutions to relevant problems concerning digital business innovation and management.

As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.  

  • Strong career prospects in a digital economy where the capacity to innovate and adapt is integral to employability.
  • New and exciting opportunity to study cutting-edge topics such as Big Data, social media, digital economy, and global supply chain.  Coupled with exposure to highly sought-after skills in financial data analysis, data visualisation, and enterprise systems (e.g. SAP).
  • Develop an effective network through external contacts with leading academics and senior corporate managers through seminars and guest lectures and work on real business projects through corporate guest sponsorship.
  • Latest thinking and exciting intellectual challenges provided by academics who are at the frontiers of their subjects.

Entry requirements

UK Upper Second Class Honours degree (2:1) or equivalent. Applicants with a high 2:2 or significant business experience will also be considered.

Those who have studied disciplines other than management or business should take the `Foundations of Modern Management' unit during Induction Week to obtain the background knowledge required for this course.

A successful applicant will usually have the following qualities:

  • combine an enthusiasm for digital technologies and a passion for innovation, with an aspiration to work in challenging business enviroments.
  • adapt to different cultural and working environments.
  • demonstrate confidence, dedication, and actively engage in team work and other learning activities both in and outside the classroom.

English language requirements:

IELTS score of 6.5 with 6.5 in writing and a minimum of 6.0 in all other subscores required for non-native English speaking applicants.

If you require Royal Holloway to sponsor your study in the UK, your IELTS must be a UK government-approved Secure English Language Test (SELT).

Course modules

Pre-course preparation

  • Foundations of Modern Management

This module, taught during your induction week, will introduce you to the key elements of organisational management for commercial successs. Through analysis of historical roots, you will develop an understanding of the current practices for managing customers, shareholders, and employees, and discuss how numbers and technology influence management decision-making.

Core modules

  • Consultancy in the Digital Era

In this module you will develop an understanding of the design, development and application of innovative digital technologies in an era where existing solutions and practices are becoming increasingly disrupted and transformed. You will have the opportunity to meet with, and receive guidance from, speakers who have diverse expertise within the digital sector. Working in teams, you will provide digital consultancy for a client that requires a contemporary digital solution, encompassing digital strategy, vision, social media analysis, and project management.

  • Digital Business and Innovation

In this module you will develop an understanding of the strategic, economic and management implications of digital technologies to secure sustainable growth in a highly competitive environment. You will look at companies that have built their success on digital innovation, such as Google, and examine the role of digital technologies in driving business strategies and the significance of a company's business model for the success of a digital innovation. You will assess the potential of digital innovations in creating and sustaining competitive advantage, and evaluate the opportunities of e-business and new digital technologies in service and product innovation. You will also consider the opportunities and challenges of harnessing the power of digital technologies to start a business.

  • Business Intelligence and Data Analytics

In this module you will develop an understanding of the principles and practices of gathering information and how it can be synthesised and used in a strategic context. You will look at the key channels and sources that may be used to gather information, and examine how internal and external information is used in organisations. You will consider the 'Big Data' revolution, and the challenge that the exponential rise of external information presents to businesses as they attempt to make sense of it. You will learn how to identify patterns and trends for decision making, as well as modelling future activities. You will also become famiar with data mining tasks and techniques such as assocation rules, clustering, and classificiation, and learn to use a range of software tools.

  • Enterprise Systems Management

In this module you will develop an understanding of the concepts, theories and principles of enterprise systems. You will look at the role of enterprise systems in digital corporations, in particular their usage within functional areas such as accounting, marketing and operations. You will develop skills the necessary to design, implement and evaluate enterprise systems and become familiar with SAP, one of the the leading large-scale application software packages. You will also examine project management methods to develop, implement and manage enterprise systems.

  • Critical Issues in Digital Society

In this module you will develop an understanding of the fundamental issues in the digital society. You will investigate the diffusion of technological innovations such as mobile technologies, social media, cloud computing and Big Data in the private and public sectors. You will examine the impact of technological changes for individuals, organisations and societies in a global context, and consider the strategies which can be employed in response. You will also look at the potential social consequences of digital technologies, such as privacy, security, intellectual property and protection of data.

  • Dissertation Preparation and Research Methods

This module will help you to prepare for your dissertation with useful theoretical and practical lessons in research methods. You will develop your analytical and technical research skills, reflecting critically upon the theoretical and philosophical assumptions of the underlying research methodologies. You will develop an undertanding of the ethical considerations when conducting research, and will learn how to write a structured research proposal that will form the basis of your dissertation.

  • Dissertation

The dissertation provides you with an opportunity to learn and practise researching and writing skills for your future career. You will apply the analytical and problem-solving techniques you have acquired throughout your studies to explore a specialist interest in greater depth. You will critically evaluate academic literature, collect data systematically, organise your findings, and present your research results in a clear and logical and manner. To help, your research proposal will be read by the programme director, who will select an appropriate member of staff to act as your dissertation supervisor. Your final submission will be between 12,000 and 15,000 words in length.

Optional modules

In addition to these mandatory course units there are a number of optional course units available during your degree studies. The following is a selection of optional course units that are likely to be available. Please note that although the College will keep changes to a minimum, new units may be offered or existing units may be withdrawn, for example, in response to a change in staff. Applicants will be informed if any significant changes need to be made.

  • Global Supply Chains

In this module you will develop an understanding of the management of the activities, organisations and processes involving stakeholders, from the supplier that produces the raw material (upstream) to the end customers (downstream). You will examine the role of supply chains in a global context and the different approaches to planning, with consideration of the strategic aims of the organisation in a digital world. You will examine the principles of logistics and supply chain management, and analyse key problems associated with these in the digital era.

  • Managing Globally Dispersed Projects

In this module you will devleop an understanding of how organisations rely on collaboration among dispersed individuals, and how they seek the advantages of flexibility to facilitate innovation. You will look at the widespread use of information and communication techologies, and how they have enabled new organisational structures to emerge. You will examine how how employees are now able to collaborate on projects electronically with co-workers they may never meet face-to-face, and consider how dramatic changes in the work environment transcend boundaries of time, space, and even organisations. You will asses how IT-enabled communication and information technologies in general can facilitate virtual workspaces, and their role in developing and managing collaborative dispersed projects.

  • Managing Social Media and Web Technologies

In this module you will develop an understanding of the different types of social media and web technologies. You will analyse how organisations currently use them and will critically assess their societal potentials. You will gain a theoretical, methodological and practical grounding in social media usage, looking at the types of data that can be gathered and how to organisations could possibly use this information, while maintaining ethical and moral responsibility.

Assessment methods

Assessment is carried out by a variety of methods including coursework, examinations and a dissertation.


Qualification Study mode Start month Fee Fee locale Course duration
MSc Full-time £ 10,050 (Whole course) Home/EU 1 Years
MSc Full-time £ 17,000 (Whole course) International 1 Years

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