University of Liverpool Management School

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University of Liverpool Management School

Sports Business

This programme offers students a Masters level understanding of the global business of sport; its organisations, stakeholders and the disciplines which make it operate successfully, with a business focus on the challenges and opportunities within the global sports business. Modules cover global sports business context, sports marketing and sponsorship, event operations, leadership in sport. In the Capstone Practice of Sports Business module students will have opportunities to visit Premier League Football Clubs as well as high profile sports businesses from cricket, rugby and other sports. Students will have access to excellent sports business speakers to enhance their understanding of the practical aspects of working in the global sports business market.

Entry requirements

Normally a 2:1 honours degree in any discipline is expected from a UK university, or an equivalent academic qualification from a similar non-UK institution is required. Non-graduates with very extensive professional experience and/or other prior qualifications may also be considered. All candidates must meet our required level of English.

Course modules

Compulsory modules: The global context of sports business; managing finance; leadership in sport; sports marketing and sponsorship; sports operations and events; strategic organisation; sports economics and analytics; sports business in practice; strategic business analysis.


Qualification Study mode Start month Fee Fee locale Course duration
MSc Full-time £ 9,500 (Academic year) Home/EU 1 Years
MSc Part-time £ 4,750 (Academic year) Home/EU 2 Years
MSc Full-time £ 17,000 (Academic year) International 1 Years
MSc Part-time £ 8,500 (Academic year) International 2 Years
MSc Part-time September 2017 8,500 (Whole course) Home/EU 2 2 Years
MSc Full-time September 2017 16,500 (Whole course) International 1 1 Years
MSc Full-time September 2017 8,500 (Whole course) Home/EU 1 1 Years

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