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Boost your career with a CIM-accredited postgraduate qualification. Use your new knowledge and skills to make a positive difference to your organisation. Qualify for more senior marketing positions.

MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, and international marketing.

This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.

Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other.

Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.

Entry requirements

To apply for this course you need at least a 2:2 honours degree.

In addition to academic qualifications, you must also have a minimum level of English language skills.

Course modules

Core modules

  • Strategic Marketing Management 1: Context
  • Strategic Marketing Management 2: Application
  • Developing Skills for Business Leadership linked in with PALS
  • Option One, e.g. Consumer Research
  • Option Two, e.g. E-Marketing
  • Option Three, e.g. International Marketing
  • Applied Research Methods for Business Management
  • Masters Dissertation

Optional modules

Additional options may include:

  • International Marketing
  • E-Marketing
  • Consumer Research
  • Marketing Intelligence
  • Global Integrated Marketing Communications
  • Innovation and Growth

Assessment methods

Assessment methods include written exams, case studies, assignments, and reports.

Sponsorship information

International students are eligible for a £1,500 scholarship.

If you are a University of Sunderland graduate, you will receive a £750 alumni discount on your tuition fee.


Qualification Study mode Start month Fee Fee locale Course duration
MA Full-time £ 4,750 (Academic year) Home/EU 1 Years
MA Full-time £ 11,500 (Academic year) International 1 Years

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