The Insight Room - Week 2: What is Commercial Awareness... Really?

Week 2 focuses on answering one of the most important questions employers ask:
What is commercial awareness… really?

This session breaks commercial awareness down into clear, accessible terms and shows why businesses make the decisions they do, helping you apply this thinking to applications, interviews, and assessment centres.

What you’ll learn in Week 2:

• What commercial awareness actually means in practice
• How and why businesses respond to economic and market pressures
• A real-life case study exploring business decision-making in action
• How to talk about commercial issues with confidence as a student

Why this matters:
Commercial awareness is a key skill recruiters assess — yet many students struggle to explain it clearly. This session gives you the tools to understand it, apply it, and communicate it effectively.

📍 Every Wednesday, 4–5pm
🎓 Student-led | Insightful | Career-focused

👉 Click the link above to register and strengthen your commercial thinking.