Marketing Assistant

Full time, Permanent

Hybrid - Whitechapel, London (2 days per week in office)

Salary: £32,360 - £33,330

Closing on Monday 4th of November 2024 at 9AM

The Role

As B Lab UK’s Marketing Assistant, you'll be a key collaborator in our small and exciting marketing team. You will be working closely with the Marketing Manager to execute and enhance our marketing strategy. Your work will help create a brilliant user experience, thereby driving one of our key objectives, to nurture continued buy-in for our movement and work towards delivering our theory of change. You are data-driven, have a passion for copy, enjoy learning new platforms, and have a passion for small changes in work driving change to create impact.

Responsibilities will include

• Support the Marketing Manager to deliver the marketing strategy, through executing marketing activities, from e-newsletters to product launches.
• Contribute to the monitoring and optimisation of Google Ads, ensuring that ad copy is aligned with our brand guidelines and tailored to our audiences
• Draft audience profiles, aligning with key personas, to inform and guide copywriting efforts across paid media campaigns.
• Create compelling copy for user-facing channels including the website and newsletters to develop new and existing buy-in for the movement.
• Work with the Marketing Manager in fulfilling website content requests and ensure consistency in messaging.
• Utilise copywriting skills to refine messaging and communication strategies based on data-driven results.
• Assist the Marketing Manager to update the website with copy and images to create a visually engaging website
• Work with the Marketing Manager to execute campaigns and product launches (B Corp month, training products, lead generation campaigns) where needed with paid media and email marketing.
• Facilitate the execution of the SEO strategy to ensure B Lab UK’s website maintains a high SEO ranking.

• Helping to produce and review content and resources with sustainable best practices to improve user experiences.
• Assist in monitoring marketing KPIs, contributing actionable ideas to improve performance.

Skills and Experience

• Some familiarity with systems such as Umbraco, Pardot, Salesforce, and Google Analytics is a huge plus but not essential and can be learnt in the role
• Numerate and data-driven, able to see trends in data
• A great communicator, able to write and proofread highly engaging copy to deliver our work
• Attention to detail
• Organisation
• Collaboration
• Analytical
• Managing multiple priorities

Eligible to work in the UK by the start of your employment.

What we give you

• Purpose driven work enabling B Lab UK’s mission of redefining the role of business as a force for good
• Hybrid and adaptable working, we have a high trust environment and are advocates for right place working
• Hybrid working (min 1/2 days per week in office)
• Adaptable working hours (based around core working hours)
• Opportunity to work 4 days a week
• 25 days holiday plus bank holidays (pro rata for part-time staff)
• 1 additional annual leave day (pro-rata for part-time staff) for each complete annual year of service, up to a maximum of 30 days
• Our office is closed between Christmas and New Year, no need to take extra holiday!
• Private Medical and Dental cover
• £200 per annum tax free Annual Wellbeing allowance and Employee Assistance Programme
• 2 paid volunteer days per year
• Enhanced Parental Leave and family friendly policies, including carers leave
• Learning and Development opportunities
• Enhanced Pension and Life Assurance
• Cycle to Work Scheme
• Income Protection policy
• Working in an adaptable office workspace