The Insight Room - Week 9: How Companies Actually Make Money

Week 9 focuses on the building blocks of how businesses make money and stay competitive. This session explores revenue models, cost structures, and sources of competitive advantage — key concepts that employers expect commercially aware candidates to understand.

What you’ll learn in Week 9:

• Different revenue models and how businesses generate income
• How cost structures affect pricing, profitability, and strategy
• What creates competitive advantage in crowded markets
• A real-world supermarket case study, exploring how loyalty cards drive customer behaviour, data insights, and profits

Why this matters:
Understanding how companies make money — and how they protect their position against competitors — is core to commercial awareness interviews, case studies, and assessment centres. This session helps you apply theory to real-world business decisions.

📍 Every Wednesday, 4–5pm
🎓 Student-led | Practical | Career-focused

👉 Click the link above to register and strengthen your commercial foundations.