Digital Content Creator

Dollar Academy is seeking an enthusiastic, hands-on Digital Content Creator to champion all things digital within the school.

Reporting directly to the Director of Marketing, Admissions and Development, the successful candidate will create and deliver engaging and impactful content to establish genuine connections between our school and our audiences in a way that it increases the school’s searchability and provides a strong online presence.

Key Responsibilities

• Planning and producing a programme of digital content to be used across the school’s website and social media channels, increasing engagement with audiences and stakeholders.

• Developing creative ideas and suggesting new and innovative ways of delivering digital content to keep up‐to‐date with the latest digital marketing trends.

• Updating and optimising the website from an SEO and UX perspective, including writing copy for news items.

• Liaising with teachers and other key stakeholders to capture and edit original photo and video content.

• Working closely with the school’s external digital marketing agencies.

• Writing engaging and informative captions and website articles that reflect the school’s brand personality.

• Monitoring, analysing and reporting on performance, using Google Analytics and Meta Business Suite, and using the data to inform future activities.

• Helping in the design and delivery of offline brand collateral and events where required.

Person Specification

• Educated to degree level - ideally in digital media, film/ television or digital marketing - or significant experience of working in a digital marketing or content creator role.

• Strong photography, videography and editing skills, with a good eye for visual content and attention to detail.

• Ability to create and curate content libraries for social media and website use.

• Highly proficient in using mirrorless cameras for both photography and video.

• Experience of creating/editing artwork for digital content, using applications such as Lightroom, Photoshop, Affinity or Canva.

• Experience in video editing ‐ proficiency with applications such as Premiere Pro/After Effects, DaVinci Resolve or Final Cut Pro.

• Experience shooting and editing short form video content.

• Comfortable using all major social media channels.

• Highly analytical with an understanding of digital analytics, their importance and the tools to monitor, manage and evaluate them such as Google Analytics and Meta Business Suite.

• Excellent copywriting and proof‐reading skills and a confident verbal and written communicator.

• Fast, enthusiastic learner with excellent organisation and time management skills.

• Enthusiasm and a willingness to undertake other tasks and learn new skills.