EA & AI Executive Assistant / Claude Operator
Somak Travel Limited — Harrow, UK
Hybrid working: Monday–Wednesday in office | Thursday–Friday from home
About the Role
We are a boutique luxury travel company looking for a sharp, proactive individual to work directly with the Chief Executive, using Claude (Anthropic’s AI) as the primary working tool. This is not a traditional PA role — it sits at the intersection of intelligent execution, AI fluency, and business judgement.
What You’ll Actually Do
You will take instructions from the Chief Executive and use Claude to carry them out — drafting, researching, analysing, summarising, writing, and creating outputs across travel content, financial analysis, client communications, and business operations. You will be the bridge between a busy executive and the full capability of modern AI.
The Mollick Principles We Work By
We believe in co-intelligence — the idea that the best results come from a human who brings judgement, context, and expertise working closely with AI. In practice, that means:
-
Always bring Claude to the table — every task starts with asking how AI can help
-
You are the human in the loop — you evaluate outputs, correct errors, and take responsibility for quality
-
Give context, not just commands — what matters isn’t saying the right words; it’s giving AI the context a human would need to make good decisions
-
Assume the tools will keep improving — treat today’s AI as the worst version you’ll ever use, and build habits accordingly
What We’re Looking For
-
Someone who already uses Claude or ChatGPT daily and seriously — not occasionally
-
Strong writing skills — you’ll be editing and improving AI output, not just accepting it
-
Organised and proactive — able to take a loose brief and deliver a polished result
-
Highly proficient with numbers — a large part of this role is financial analysis, reporting and forecasting; you will be expected to produce accurate, well-structured outputs with minimal oversight
-
An interest in luxury travel is a bonus, but hunger to learn matters more
-
Someone who picks a task, assigns it to AI, uses their own expertise to evaluate the results, corrects their approach when needed, and knows when to step in and do it themselves
What This Is Not
This is not a role for someone who treats AI as a novelty or a shortcut. There is real urgency to getting this right — other businesses are already experimenting — and we want someone who feels that
Sectors
About us
Somak Luxury Travel is a family-owned business established in 1968, with over five decades of expertise in sending leisure travellers to Africa. While the UK has traditionally been our largest source
Sectors
Somak Travel Limited — Harrow, UK
Hybrid working: Monday–Wednesday in office | Thursday–Friday from home
About the Role
We are a boutique luxury travel company looking for a sharp, proactive individual to work directly with the Chief Executive, using Claude (Anthropic’s AI) as the primary working tool. This is not a traditional PA role — it sits at the intersection of intelligent execution, AI fluency, and business judgement.
What You’ll Actually Do
You will take instructions from the Chief Executive and use Claude to carry them out — drafting, researching, analysing, summarising, writing, and creating outputs across travel content, financial analysis, client communications, and business operations. You will be the bridge between a busy executive and the full capability of modern AI.
The Mollick Principles We Work By
We believe in co-intelligence — the idea that the best results come from a human who brings judgement, context, and expertise working closely with AI. In practice, that means:
-
Always bring Claude to the table — every task starts with asking how AI can help
-
You are the human in the loop — you evaluate outputs, correct errors, and take responsibility for quality
-
Give context, not just commands — what matters isn’t saying the right words; it’s giving AI the context a human would need to make good decisions
-
Assume the tools will keep improving — treat today’s AI as the worst version you’ll ever use, and build habits accordingly
What We’re Looking For
-
Someone who already uses Claude or ChatGPT daily and seriously — not occasionally
-
Strong writing skills — you’ll be editing and improving AI output, not just accepting it
-
Organised and proactive — able to take a loose brief and deliver a polished result
-
Highly proficient with numbers — a large part of this role is financial analysis, reporting and forecasting; you will be expected to produce accurate, well-structured outputs with minimal oversight
-
An interest in luxury travel is a bonus, but hunger to learn matters more
-
Someone who picks a task, assigns it to AI, uses their own expertise to evaluate the results, corrects their approach when needed, and knows when to step in and do it themselves
What This Is Not
This is not a role for someone who treats AI as a novelty or a shortcut. There is real urgency to getting this right — other businesses are already experimenting — and we want someone who feels that
About us
Somak Luxury Travel is a family-owned business established in 1968, with over five decades of expertise in sending leisure travellers to Africa. While the UK has traditionally been our largest source

