Lead Generation Specialist

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

The Role

As a Lead Generation Specialist, you will be responsible for verifying and qualifying marketing leads, while proactively identifying and engaging new contacts to expand Illumina’s customer database and support business growth.

This role involves extensive prospecting activities and close collaboration with Sales and Marketing colleagues across Europe to ensure alignment, transparency, and a seamless customer experience. It also requires excellent attention to detail and proficiency in data reporting and Excel, as this role plays a central part in supporting the team with clear, collaborative reporting that helps shape outreach strategies and shared goals.

Why You

You are a self-motivated and results-oriented professional with great analytical skills, a keen eye for detail, and the ability to collaborate effectively across teams. You thrive in a progressive environment and are passionate about developing and contributing to innovative marketing initiatives.

Illumina's employee benefits are industry-leading and include adaptable time off, private medical insurance, compassion and care time off, leisure travel insurance, pension, employee stock purchasing program, volunteer time off, and much more!

Responsibilities:

• Validate and qualify inbound leads received daily through the website or marketing campaigns, ensuring they meet criteria for follow-up and conversion into business opportunities.
• Execute outbound prospecting based on Marketing and Sales campaign plans, using value-based messaging and a variety of tools (e.g., LinkedIn Sales Navigator, Monocl, Scileads), online research, and cold calling to generate new business and expand our customer base.
• Conduct thorough account research to identify key stakeholders and gather relevant background information prior to outreach.
• Analyse market trends, campaign performance, and lead data to develop territory-specific prospecting strategies and evaluate the effectiveness of both inbound and outbound initiatives.
• Support Business Reviews with detailed lead and conversion analysis, assessing marketing and sales campaign outcomes and the progression from lead to revenue.
• Monitor and evaluate lead handover processes between the different teams to ensure alignment, efficiency, and continuous improvement.
• Monitor funnel performance metrics and deliver regular reports with actionable insights for stakeholders
• Accurately document all prospecting activities in CRM systems, including segmentation, company type, customer details, and project metrics & goals.
• Collaborate cross-functionally with Marketing, Sales, and Specialist teams to ensure alignment and effectiveness of outreach strategies, and optimise lead handling and conversion.
• Partner with internal and external stakeholders to meet quarterly lead generation targets.
• Maintain a high level of motivation and ownership to exceed goals and deliver an exceptional first-touch customer experience.
• Gain and maintain a high understanding of Illumina’s products, technologies, and market segments.
• Share insights and best practices across teams to support continuous improvement.
• Thrive in a fast-paced, progressive environment, demonstrating adaptability and initiative.
• Foster and contribute to a collaborative and inclusive Illumina’s team culture.

Requirements:

• Demonstrated ability to quickly learn and communicate complex technical concepts.
• High analytical skills with experience in reporting and data interpretation greatly preferred.
• Excellent verbal and written communication skills, with the ability to influence internal and external stakeholders.
• Outstanding interpersonal and relationship-building skills.
• Interest or background in genomics, life sciences, or biotechnology is a plus.
• French or Spanish language skills is a plus.

Experience/Education:

• Some experience in lead generation, sales, business development, or marketing support roles
• Familiarity with the biotech or pharmaceutical industry is a high advantage.
• Bachelor’s degree in a marketing-related or biology-related field required; MS/PhD is a plus.

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a solid foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made.