Marketing & Content Executive

About Us

Somak Luxury Travel is a specialist tour operator focused on curated, long-haul experiences across Africa, the Indian Ocean and other complex, high-value destinations. We pride ourselves on product knowledge, commercial discipline and delivering exceptional client experiences.

We are looking for a commercially aware, highly articulate and creative Marketing & Content Executive to join our team.

The Role

This is not a generic marketing role.

We are looking for a strong writer first and foremost - someone who understands that words, pictures and videos sell, positioning matters and clarity drives conversions. However, we are equally looking for someone who is excited by the way social media, digital marketing and artificial intelligence are changing how companies communicate with and acquire customers.

You will sit at the intersection of marketing, content, social media, commercial and product development. The role requires creativity, curiosity, precision and, above all, the ability to get things done.

You should be equally comfortable drafting a compelling blog or marketing email, developing ideas for an Instagram campaign, using AI to research and develop new marketing concepts, analysing pricing logic, researching a new destination or bringing together imagery and video for a new website page.

Previous hands-on experience of social media and AI-enabled marketing would be a definite advantage. However, we are just as interested in finding someone with a curious mind, strong initiative and the determination to learn. Digital marketing is constantly evolving and we want someone who actively teaches themselves new skills, experiments with new tools and looks for better ways of doing things.

Key Responsibilities

Social Media & Digital Marketing

• Develop creative ideas and campaigns for Instagram, Facebook, YouTube, LinkedIn and other relevant social channels

• Create engaging social content that inspires travel and generates enquiries

• Develop structured content calendars and take responsibility for delivering them

• Identify opportunities to use short-form video, imagery and other creative formats to grow engagement

• Monitor performance and use data to understand what is and is not working

• Keep abreast of developments in social media, digital marketing and competitor activity

• Test new ideas and continually look for ways to improve reach, engagement and conversion

AI & Marketing Innovation

• Use AI tools intelligently to support research, content development, campaign planning and marketing productivity

• Explore new ways in which AI can improve Somak's marketing, content creation and customer communications

• Research emerging AI and digital marketing tools and assess their practical value to the business

• Use AI as a tool to improve and accelerate work without compromising originality, accuracy or quality

• Develop your own knowledge continually as AI and digital marketing technologies evolve

We do not expect candidates to know every AI or digital marketing tool from day one. We do expect them to be curious, resourceful and capable of learning quickly.

Content & Copywriting

• Write high-quality, SEO-friendly blogs and destination content

• Draft and refine client-facing marketing emails

• Prepare e-newsletters and campaign content

• Edit and enhance existing website copy

• Write compelling social media copy

• Ensure all written content reflects Somak's tone of voice: knowledgeable, confident and premium

• Proofread meticulously and take responsibility for the accuracy and quality of published content

Commercial & Pricing Awareness

• Develop an understanding of product pricing structures and margins

• Work closely with commercial and reservations teams to ensure marketing activity supports commercial objectives

• Translate sometimes complex products and pricing into clear and persuasive customer communications

• Understand that successful marketing is ultimately about generating profitable business, not simply likes, clicks or followers

Website, Imagery & Video

• Source and curate high-quality imagery and video assets

• Liaise with hotels, tourism boards, suppliers and DMC partners for media materials

• Coordinate content for new destination and product launches

• Assist with website updates and new landing pages

• Identify opportunities to repurpose existing imagery and video for different digital channels

Research & Product Launch Support

• Research new destinations, hotels, experiences and emerging travel trends

• Analyse competitor positioning and marketing activity

• Prepare concise, structured research briefs

• Help develop the positioning and marketing approach for new destinations

• Support new product launches with appropriate content and marketing collateral

The Ideal Candidate

You will be:

• An exceptional writer with an excellent command of English

• Highly interested in social media, digital marketing and AI

• Commercially minded and interested in understanding pricing, margins and what drives profitable sales

• Naturally curious and someone who enjoys learning things for themselves

• Resourceful - if you do not know how to do something, your instinct is to find out

• Creative, but also organised and disciplined

• A self-starter who does not need to be continually told what to do next

• Task-driven and comfortable working to deadlines

• Detail-oriented with excellent proofreading skills

• Comfortable managing several projects simultaneously

• Willing to experiment, measure results and learn from things that do not work

• Comfortable working across different departments and with senior colleagues

Above all, we are looking for someone with energy, intellectual curiosity and a genuine desire to make things happen.

Experience & Skills

We are more interested in ability, attitude and evidence of what you can do than a particular number of years' experience.

Experience in some of the following would be advantageous:

• Marketing, content or communications

• Social media marketing and content creation

• AI tools used for marketing, research or content development

• Copywriting, including blogs, emails and website content

• SEO and digital marketing

• Canva and basic image or video editing

• Website content management systems

• Analytics and digital marketing metrics such as engagement, CTR and conversion

Experience in luxury travel, hospitality or another premium consumer sector would be an advantage, but is not essential.

What This Role Is Not

This is not purely a social media role.

It is not purely a copywriting role.

It is not an administrative marketing position.

And it is not a role where you wait to be given a list of tasks.

We are looking for someone who will become involved in the detail, take ownership of their work, generate ideas and follow them through to completion.

Benefits

At Somak, you'll be joining a friendly and supportive team with a strong social culture. From company-wide celebrations such as our Summer Barbecue and Christmas Party to regular team events throughout the year, there are plenty of opportunities to build connections and have fun along the way.

We're committed to helping our people grow, which is why we invest in professional development through external training courses and learning opportunities designed to support your career progression.

One of the most exciting parts of working at Somak is the opportunity to travel. As a specialist tour operator, we regularly provide opportunities for our team to experience the destinations we sell firsthand. Not only does this help you build valuable product knowledge, but it also offers unforgettable experiences and a unique insight into the travel industry.