Marketing & Content Executive

(Luxury Travel – Long Haul & Safari Specialist)

About Us

Somak Luxury Travel is a specialist tour operator focused on curated, long-haul experiences across Africa, the Indian Ocean and other complex, high-value destinations. We pride ourselves on product knowledge, commercial discipline and delivering exceptional client experiences.

We are now seeking a commercially aware, highly articulate Marketing & Content Executive to join our team.

The Role

This is not a generic marketing role.

We are looking for a strong writer first and foremost - someone who understands that words sell, positioning matters, and clarity drives conversions.

You will sit at the intersection of marketing, commercial and product development. The role requires creativity, precision and accountability.

You must be equally comfortable drafting a compelling blog post, refining a client-facing email, analysing pricing logic, researching a new destination, or coordinating imagery for website production.

Key Responsibilities

Content & Copywriting

Write high-quality, SEO-optimised blogs for luxury long-haul destinations

Draft and refine client-facing marketing emails

Prepare e-newsletters and campaign content

Edit and enhance existing website copy

Ensure all written content reflects our tone of voice: knowledgeable, confident and premium

Commercial & Pricing Awareness

Understand product pricing structures and margins

Work closely with commercial and reservations teams to ensure messaging aligns with profitability

Translate complex pricing concepts into clear, persuasive marketing copy

Social Media & Campaign Development

Develop creative marketing ideas for social media campaigns

Produce structured content calendars

Draft engaging social captions aligned with brand positioning

Analyse performance metrics and refine messaging accordingly

Website & Visual Coordination

Source and curate high-quality imagery and video assets

Liaise with suppliers and DMC partners for media materials

Coordinate content for new destination launches

Assist with website updates and new landing pages

Research & Product Launch Support

Research new destinations, hotels and experiences

Identify trends and competitor positioning

Prepare structured research briefs and summaries

Support new product launches with marketing collateral

The Ideal Candidate

You are: 

An exceptional writer with excellent command of English

Commercially aware — you understand pricing, margins and positioning

Structured, task-driven and deadline-focused

Naturally curious and proactive in research

Creative but disciplined

Detail-oriented with strong proofreading skills

Comfortable working across departments.  

You must be able to manage multiple projects simultaneously without compromising quality.

Experience & Skills 

2–5 years’ experience in marketing, content or communications

Strong copywriting portfolio (blogs, email campaigns, website copy)

Experience writing SEO-friendly content

Basic understanding of digital marketing metrics (CTR, conversion, engagement)

Experience in luxury travel, hospitality or a high-value product environment preferred

Proficient in Microsoft Office and content management systems

Familiarity with Canva, basic video editing tools or similar platforms desirable

What This Role Is Not

It is not purely social media.

It is not purely admin.

It is not a junior “post and hope” marketing position.

This is a commercially aligned marketing role where writing quality and strategic thinking are paramount.

Benefits

At Somak, you'll be joining a friendly and supportive team with a strong social culture. From company-wide celebrations like our Summer Barbecue and Christmas Party to regular team events throughout the year, there are plenty of opportunities to build connections and have fun along the way.

We're committed to helping our people grow, which is why we invest in professional development through external training courses and learning opportunities designed to support your career progression.

One of the most exciting parts of working at Somak is the chance to travel. As a specialist tour operator, we regularly provide opportunities for our team to experience the destinations we sell firsthand. Not only does this help you build valuable product knowledge, but it also offers unforgettable experiences and a unique insight into the travel industry.