Marketing Officer

Responsible to: Marketing Manager
Hours of work: 37.5 hours per week (52 weeks per year)
Salary/Scale: £27,885 - Point 8 on St Peter’s Support Scale.
Start: September/As soon as feasible.

St Peter’s School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment by complying with the school’s Child Protection and Safeguarding Policy and Procedures at all times. The successful applicant will be required to undergo statutory pre-employment checks, including a Disclosure and Barring Service check.

Overall purpose of the post:

St Peter’s School, York, is seeking an ambitious and innovative individual to work within a small marketing and communications team. The post will suit a talented and creative individual seeking to develop their marketing career. Reporting to the Marketing Manager, the successful candidate will make a significant contribution to the Marketing function, supporting pupil recruitment activity for the School and working with teaching, leadership and other colleagues to share information and stories with a wide audience.

The Marketing Officer will hold specific responsibility for planning and delivering a termly programme of engaging, inspiring and distinctive social media content, including content and design, across all channels. They will seek and develop creative methods to promote the work of the School and will be responsible for the results of the projects they manage.

Ideally educated to degree level and/or some experience in marketing, applicants must possess strong copywriting, design and organisational skills together with a drive to continuously improve performance.

This role could suit a recent graduate looking for a one-year fixed term contract (with scope to extend) or as a permanent position for someone with prior experience.

Key responsibilities:

• To plan, manage and report on (using appropriate analytics) the School’s social media presence, building strong links with relevant partners and the local community, and presenting an engaging view into life at St Peter’s for current pupils, parents and prospective families
• To report on and write up interesting news across the school from Nursery to Sixth Form, which will be posted to the news section of the website
• To photograph and video important events across the school to feed in to social media content, news articles and for the school archives
• To liaise with the local media to promote news-worthy content from the School
• To help design, print and manage promotional activity, including print and digital advertising, and maximising customer response within available budgets
• To help manage the School’s website, including content research and generation, and reporting on visitor behaviour
• To monitor the School’s presence and profile across all media, including local newspapers
• To attend and support at School events, including Open Mornings, the public lecture series, and any other events as required. This will include events outside or normal working hours, for which you will receive time in lieu
• To provide publications and branding assistance to all staff as required, for example, in the production of adverts, banners and flyers
• To proactively pursue opportunities for training and development, and to maintain and develop all the skills required to deliver the role effectively
• To undertake other tasks, commensurate with the grade of the post, as required.

General

• Health & Safety - You have a legal duty to take reasonable care of your own health and safety and that of others and you are expected to be familiar with, and adhere to, St Peter’s School’s Health and Safety policy.
• School values – You have a duty to ensure your work, communication and approach conforms to the school’s core values and mission. You will need to be aware and comply with school rules, policies and procedures at all times including, but not limited to, those relating to safeguarding, conduct, equality and data protection.

St Peter's School strives to be diverse and inclusive. We encourage applications from people who identify as Black, Asian or from a Minority Ethnic background, who are underrepresented at the school. The school is committed to providing equal opportunity to all employees and pupils. This means that employees are treated fairly, irrespective of sexual orientation, ethnic origin, religion, disability, age, gender, marital status or other reason. The post holder is expected to always comply with the provisions set out in law and the St Peter's policies on equality and diversity. The school is committed to promoting a diverse and inclusive community – a place where we can all be ourselves and succeed on merit.

Note: This job description is not intended to be a comprehensive list of duties and responsibilities associated with the post. The post holder will be expected to comply with any reasonable request to undertake work of a similar level that is not specified in this job description. The job description may be amended at any time following discussion with the post holder.