Travel Counsellors |

Travel Counsellors are a community of people from all walks of life, who put ourselves in our customers’ shoes, curating their perfect trip and making it personal. Founded in 1994, we’re the UK’s largest and fastest-growing technology platform for travel entrepreneurs. We connect over 2,100 business owners across the globe, providing them with the industry-leading tools, technology, and training they need to deliver exceptional, personalised travel experiences for their customers.

Thanks to our commitment to customer care, and our people-first approach, we have a five-star, ‘Excellent’ rating on Trustpilot and generated an incredible £1bn in sales last year. We’ve also been recognised with multiple awards - most recently ‘Best Large Homeworking agency of the Year’ at the Travel Weekly Agent Achievement Awards 2024, and a spot on Sunday Times Best Places to Work 2024.

As a Travel Counsellor, you'll run a home-based travel business, using our platform to craft bespoke travel arrangements and build a business that works for you – you’ll have the freedom to choose where and when you’ll work. Plus, with no sales targets and uncapped earnings, it’s up to you where you take your business. The sky’s the limit!

As a Travel Counsellors franchisee, you get all the benefits of being a business owner, but with our wraparound support. With our 24/7 duty office and over 350 colleagues based at our Support Hub, we’re here to help you with marketing, admin, finance, and much more. You’ll also have access to coaching from our Relationship Management Team and will be assigned an experienced mentor to help guide you through the first 6 months of your journey. You’ll be running your business for yourself, but never by yourself.

So, whether you’ve got experience in the industry, or are new to travel and looking to turn your passion for seeing the world into a successful career, we’ve got the tailored training, tools, and technology you need to get your travel business off to a flying start.

We aim high — to be the world’s most caring homeworking travel company.

We put people above all else. We help people embrace their entrepreneurial spirit by providing the tools, technology, and support needed to build flourishing leisure and corporate travel businesses as part of a company that truly cares.

We also expect our franchisees to go above and beyond for their customers, showing care and attention to detail at every stage of the process – from enquiring through to travel, and even after returning home.

To celebrate the upcoming launch of our partnership with the High Performance Podcast, we spoke to one of our travel entrepreneurs, Elliott Rouse, to find out how he’s adopted a growth mindset and achieved his business goals

As part of the package on offer, successful applicants will receive the following worth £10k:

• 6-month training and onboarding programme
• 10 days’ virtual classroom + 6 months ongoing training delivered by our expert training team
• A personal mentor for your first 6 months of business
• Learning and development tools including our innovative e-learning platform,
• Discover Compliance training and accreditation including ATOL bonding and all licensing
• Our unique Travel Trust to protect your customers financially
• 12-month ITT (Institute of Travel & Tourism) membership
• CLIA (Cruise Lines International Association) membership
• Credit to spend on personalised merchandise or stationery
• Laptop, business phone line, and our booking platform (Phenix)

You will have until Tuesday 30th April to submit your application and business plan.

Shortlisting will take place between 1st and 3rd May. Your business plan will be assessed by our panel using our scoring matrix.

Initial interviews will take place online between 7th and 10th May. This will be a 30-minute Q&A so we can get to know you and your business idea better.

Final interviews will take place between 20th and 27th May. You will be invited to our head office in Manchester to pitch your travel business.

Successful candidates will be added to the induction and training programme (date to be agreed) and will launch their businesses by the end of summer.

Our Diversity and Inclusion Ethos at Travel Counsellors

At Travel Counsellors, 'care' is more than a word; it's our way of life. This commitment to care shapes our culture, ensuring everyone feels a deep sense of belonging. We pride ourselves on embracing everyone's unique qualities, whether related to gender, race, religion, sexual orientation, ability, or a kaleidoscope of lived experiences. Our celebration of diversity mirrors our core values: Care, Human connection, and an Entrepreneurial spirit. By valuing everyone’s uniqueness, we cultivate a culture of care and connection, fuelling our drive for innovation and impactful outcomes.

Celebrating diversity is at the heart of what we do. We're dedicated to not just being a diverse and inclusive company but a community that's globally connected. For us, inclusivity is more than a tick box; it's a belief. Every story and voice in our team is crucial, shaping our collective future - a future we build together.

Join us in this journey. We welcome all of you, every part that makes you unique. Together, embracing 'care' and 'humanity', we make a real difference.

Here at Travel Counsellors, we are committed to providing opportunities to individuals from all backgrounds. Should you require any reasonable adjustments throughout the selection process, we would be happy to accommodate.

When you start your business with Travel Counsellors, you’ll benefit from a wide range of wellbeing support, including:

• Access to a professional counselling service whenever you need it
• Access to a benevolent fund
• Wellbeing webinars and training
• Virtual coffee mornings
• Business coaches who will always check in on your wellbeing and signpost you to support if needed
• Regular incentives and prizes to keep you motivated
• Regular opportunities to meet other franchisees in person, including supplier events, fam trips, training sessions, anniversary days, and our flagship annual conference.

As a Travel Counsellor, you will have access to over 20,000 ‘Green Leaf’ properties in our in-house booking platform, Phenix. Green Leaf properties have been recognised for their sustainability credentials and positive impact within the local community.

We have a number of Travel Counsellors who are dedicated sustainability champions, actively supporting and encouraging responsible travel. This is bolstered by our internal Sustainability Hub where franchisees can share updates and advice in regards to sustainable travel.

We’ve partnered with the Travel Foundation to support the work they do in destinations around the world, and also to help us create our Climate Action Plan.

We offer a dedicated sustainability training plan, with quarterly training available. We’re also proud to host supplier-led sessions focused on sustainable travel.

Get a glimpse behind the scenes - meet our Travel Counsellors and discover what makes us unique.