TARGETjobs black logo

Have students lost faith in employers in the wake of the downturn?

New research published last week shows the extent of the damage done to students’ perceptions of graduate recruiters in the wake of the recession. A survey of more than 27,000 students, the trendence UK Graduate Barometer Survey 2014, found that 40% felt the economic crisis had caused them to have less trust in employers.

The survey asked students from more than 100 UK universities about their career goals, their job hunting behaviour and the employers they would most like to work for. Trust plays an important role in students’ decisions about where to apply, so this widespread lack of confidence could affect employers’ ability to recruit the graduates they need. Individual recruiters are likely to seek to tackle this issue directly in their approach to marketing and activities on campus.

Chris Phillips, information and research director of GTI Media, which belongs to the same parent company as trendence, commented, ‘When thousands of undergraduates tell trendence that they are losing trust in employers, it’s the employers’ job to rebuild that trust. Employers cannot thrive if admiration is replaced by indifference – or, to be a little less oblique, if the number of decent applications goes down. Trust is not magically restored by doing nothing.’

When asked whether the downturn had caused them to have less trust in employers, only 19% of students actively disagreed, showing just how much work there is to be done to restore confidence and repair perceptions. The trust deficit is even more marked with students from state schools, with 44% declaring a loss of trust compared to 37% from private schools. This could potentially affect employers’ ability to recruit candidates from a broad range of diverse backgrounds.

More information and advice about employers and student job hunters

Supported by

This describes editorially independent and objective content, written and edited by the GTI content team, with which the organisation would like to be associated and has provided some funding in order to be so. Any external contributors featuring in the article are independent from the supporter organisation and contributions are in line with our non-advertorial policy.

Advertising feature by

This describes content that has been written and edited in close collaboration with the organisation, who has funded the feature; it is advertising. We are committed to upholding our ethical values of transparency and honesty when dealing with students and feel that this is the best way not to deceive consumers of our content. The content will be written by GTI editors, but the organisation will have had input into the messaging, provided knowledge and contributors and approved the content.

In Partnership

This content has been written or sourced by AGCAS, the Association of Graduate Careers Advisory Services, and edited by TARGETjobs as part of a content partnership. AGCAS provides impartial information and guidance resources for higher education student career development and graduate employment professionals.

Did you know that members with full profiles are more likely to get direct messages from employers?

Don't miss this great opportunity. Register now