Digital Graduate Programme

About this programme

Where digital innovation meets real-world impact.

Join a team that's not just keeping up with change but leading it.

The Digital Graduate Programme is designed to develop a new generation of digital talent that can thrive in a rapidly evolving landscape. As AI continues to transform how businesses operate and how customers engage with brands, Sky is looking for graduates who are not only technically capable but also curious, analytical and confident communicators.

This programme is about building well-rounded professionals who can:

• Simplify complex challenges

• Interpret data and generate insights

• Influence decision-making

• Bring stakeholders on the journey

You'll be part of a team driving transformation across digital marketing, e-commerce and AI. With strong support from senior leaders who champion early careers, this programme will help you develop the skills needed for the future before the market even knows it needs them.

Sky is creating a new generation of digital talent: people who think strategically, communicate clearly and use data to make a meaningful impact.

What you'll be doing

Over two years, you'll complete three eight-month rotations across key digital functions.

Digital Trading

The voice of performance within the digital team.

You'll apply a commercial lens to digital trading activity and strategic initiatives, assessing the impact of the changes delivered across the business.

You will:

• Analyse performance data

• Evaluate digital trading activity

• Challenge and influence business decisions

• Work closely with a variety of stakeholders

Merchandising

Responsible for website content delivery.

You'll combine analytical thinking with creativity to understand customer behaviour and business priorities.

You will:

• Manage and optimise digital content

• Collaborate with Marketing and Propositions teams

• Use customer insights to improve performance

• Balance commercial and customer objectives

Experimentation

Focused on testing and validating website changes.

You will:

• Use analytics to measure impact

• Test new ideas and experiences

• Refine digital experiences through evidence-based decisions

• Support product and commercial teams with actionable insights

Product Development

Focused on the capability and user experience of discovery and content pages.

You will:

• Explore user experience (UX) design

• Support tooling and platform development

• Participate in user testing activities

• Use data and customer insight to shape product improvements

These teams sit within a unified Digital Marketing and eCommerce function, providing broad exposure to the digital ecosystem.

You'll work at the intersection of:

• Business strategy

• Data analytics

• Technology

• Marketing

• Commercial performance

As the business evolves, your rotations may also evolve. Sky will keep you informed and supported, ensuring you're always working on relevant, high-impact projects.

This flexibility provides opportunities to grow in unexpected and valuable ways.

Whether you've studied business, technology, humanities or another discipline entirely, this programme could be the perfect fit if you're excited by the future of digital experiences.

What are we looking for?

The one essential requirement is that you're currently in the final year of your undergraduate degree, completing a postgraduate qualification, or have already graduated.

Your degree can be in any subject.

While many graduates come from business-related disciplines, candidates from all academic backgrounds are encouraged to apply.

What matters most is your mindset.

Skills that will help you thrive

• Analytical and curious, with a passion for solving problems and understanding digital technology, AI and emerging trends.

• Strong communication skills, with the ability to bring data to life, present ideas clearly and influence decisions.

• Confident collaboration skills and the ability to work effectively with stakeholders.

• Insight-driven thinking, including the ability to ask the right questions, challenge assumptions and simplify complexity.

• A test-and-learn mindset, comfortable with experimentation, optimisation and continuous improvement.

• Technically confident and comfortable using tools and interpreting data, although coding experience is not required.

Right to work

Please be aware that Sky does not offer sponsorship for this role. Employment is contingent upon having a valid right to work in the UK for the full duration of the programme.

Information regarding programme lengths can be found on Sky's website.

Your application journey

Here's what to expect, step by step.

Step 1: Apply online

Tell us a bit about yourself, including:

• Your personal details

• Your degree

• Part-time jobs

• Volunteering experience

• Projects and achievements

Once you submit your application, you'll receive a link to begin the digital assessment process.

Please note that you can only apply to one programme per year.

Step 2: Show us your skills

You'll complete two online assessments designed to help Sky understand:

• How you think

• What motivates you

• How you might fit into the programme

Don't worry, you'll have the opportunity to practise beforehand, and Sky will provide guidance to help you prepare.

While you may use AI to research Sky and prepare for the recruitment process, the assessments themselves must be completed without AI assistance.

Preparation Hub

The Preparation Hub includes:

• Practice exercises

• Insights into the assessment process

• Stories from current graduates and apprentices

• Information about your values and learning style

• Guidance on careers that may suit your strengths and interests

Step 3: In-Person Assessment Centre

If you progress to the final stage, you'll be invited to attend an in-person assessment day.

You'll take part in activities designed to demonstrate how you:

• Think critically

• Solve problems

• Work collaboratively with others

The assessment centre will also provide an opportunity to experience what it's like to work within Sky's digital teams.

Sky will let you know when to expect a decision following the assessment day.

Need support?

If you require adjustments during any stage of the recruitment process, let Sky know when you submit your application.

A member of the Early Careers team will contact you if additional information is required.

Where developing you begins

At Sky, your development starts from day one.

Through personalised skills discovery, future-focused learning and real-world experiences, you'll build the confidence and skills needed to thrive.

You'll be supported by:

• A dedicated Early Careers team

• Experienced mentors

• Buddies

• Managers

This support network will help provide the guidance, connections and opportunities needed to make the most of your career from the very beginning.

Why Sky?

This is your chance to be part of something big.

The graduate programme puts you at the centre of the action, helping make the magic of Sky happen every day while you learn, grow and develop professionally.

No matter your background, interests or degree subject, there is space for your ideas and ambition.

A career at Sky is where better begins, and it starts with you.

Important information

If your application is successful, your offer will be conditional upon passing a Criminal Record Check.

Application deadline

Applications close on 15 November 2026.

We may close applications earlier than 15 November due to high application volumes. However, this programme will not close before 1 November 2026.

We encourage you to apply as early as possible to avoid disappointment.