L'Oréal Brandstorm 2026: Reinventing Luxury Fragrance

L’Oréal Brandstorm 2026 – Redefining the Future of Luxury Fragrance

London, England | International Opportunity | Apply Now

Are you an innovator, a creator, a problem-solver – or all three? If you’re aged 18–30 and passionate about the future of beauty, technology, and luxury fragrance, Brandstorm 2026 is your chance to make your mark with the world’s #1 beauty company.

This isn’t just a competition.
It’s a launchpad for ideas, careers, and global talent.

The Challenge

Team up with two other brilliant minds and reinvent what luxury fragrance can be.
Imagine new products, immersive experiences, or groundbreaking technologies that reshape how people feel, connect, and interact with scent.

You’ll explore the perfect fusion of art and science — creativity, chemistry, emotion, sustainability, and digital innovation.

Your Mission

Reinvent Luxury Fragrance: Design unforgettable scents and creative experiences that spark emotion and push boundaries.
Use Technology & Science: Harness digital tools, data, AR, and Generative AI to elevate fragrance beyond the bottle.
Build with Purpose: Create concepts that are inclusive, sustainable, and impactful for a better, more mindful future of beauty.

What You’ll Gain

For Every Participant

• Certificate of Participation to boost your CV

• Real-world experience in innovation, brand strategy, and product design

• The chance to be considered for professional opportunities at L’Oréal

For Local Winners

• Expert mentoring from L’Oréal professionals

• Represent the UK & Ireland at the international finals

Grand Prize
An all-expenses-paid trip to L’Oréal HQ in Paris, where finalists pitch to an executive jury – including the President of L’Oréal Consumer Products Division

Timeline

• Register & Submit by: 31 March 2026

• Local Final: May 2026 at L’Oréal’s London HQ (White City)

• International Finals: June 2026 in Paris

Your submission includes:

• A 3-slide pitch deck (PPT or PDF)

• A 3-minute video introducing your team and answering key questions

Evaluation Criteria

Innovation, Sustainability & Inclusivity
Creativity & Feasibility
Team ambition, mindset, and learning agility

Want to build the future of fragrance?

Form a team of 3
Register
Start creating

Apply & learn more:
https://brandstorm.loreal.com/en/challenges/unitedkingdom-ireland