Subscriptions Marketing Graduate Programme - September 2025 - London

Do you want to join the Finance department with one of the world’s best news organisations?

The Telegraph is recruiting graduates who want to be part of our brilliant team, starting in September 2025.

Role purpose and overview

Subscriptions are a vital part of our business at the Telegraph and future growth strategy. The marketing area is core to delivering these growth targets, being at the heart of the subscriber acquisition and retention activities.

As a member of the marketing team, you’ll rotate through areas of the customer journey specialisms, from acquisition through to retention gaining hands-on training and experience. You’ll identify, support and drive relevant initiatives that help us grow and learn about how a world-class subscription business functions. 

What to expect from the programme:

• You’ll support the development and implementation of marketing strategies to drive subscription volume growth and engagement across the breadth of Telegraph content.
• Work with various teams to support the revenue and volume growth of our subscription business, across news and new product launches.
• Help to deliver the implementation and analysis of our digital performance campaigns, continuously optimising to improve ROI.

Key Responsibilities

Brand

• Support the day-to-day marketing activities such as adverts in the newspaper, briefing our design team, and reporting on activity performance
• Promoting new campaigns and the range of features and benefits to our audience, including newsletters, podcasts, our app, and of course our array of content

Performance

• Working with external agencies on our paid marketing activity, ensuring that the activity is continuously optimised and delivering great return on investment for the business
• Support our partnership activities, and help to establish connections with other companies and brands
• Closely work with our Design and CRM teams to drive subscription acquisitions through email marketing

Retention and Engagement:

• Support delivering the subscriber engagement strategy which aims to drive performance and reduce cancellation attempts
• Support with reactive multi-channel campaigns to drive engagement with breaking news content
• Identify opportunities to optimise and improve existing customer journeys to drive performance, aligned to KPIs

Commercial Marketing 

• Gain a greater commercial understanding of how we complete our onsite journeys, offers and paywalls across our content in order to see more conversion. 
• Insights into our performance and planning across all areas of our customer journey from reader to subscriber. 

Requirements

• Excellent communication skills, ability to build relationships and work confidently with internal and external teams.
• Creative, with great copywriting skills and a keen eye for detail
• Ability to analyse campaigns and make recommendations based on data and insight.
• Excellent attention to detail, planning, organisational and time management skills with the ability to work to competing tight deadlines under pressure, with a positive attitude
• A passion and commitment for working in a fast-paced news organisation

Applications for the programme will close at 5pm on 18 February 2025. Unfortunately, we cannot accept applications after this date.

Please apply with your CV, and a cover letter explaining why you would like to work for The Telegraph, why you have a keen interest in marketing and what makes you stand out for this programme.

Assessment Centres will be conducted on 11 April and you may be invited to complete a pre-assessment beforehand. The successful candidates will join the team in September, 2025.

Our commitment to inclusion

We want you to feel you belong here and welcome candidates from all backgrounds. Our organisation is on a continuous journey to achieve this sense of belonging, with focused inclusion policies, training, and internal networks. We believe it’s not only the right thing to do but that there’s a great business case to support it. Because if you feel you belong, you’ll feel more comfortable, so you’ll be more likely to achieve your best.

We have a number of internal networks that are totally inclusive and open for anyone to join. These include internal inclusion networks covering employees from ethnic minority backgrounds, working families, LGBTQ+, disabilities and long-term conditions, gender, wellbeing, and women in tech.

Your wellbeing is paramount, so we have trained over 100 Mental Health First Aiders in the last two years to help support our employees. We’ve also signed the Tech Talent Charter, and are committed to driving greater inclusion and diversity in tech. The Telegraph’s goal is to foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives, and backgrounds.

We are an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.

For more information on our purpose, beliefs, and people values, please visit our website.